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Home / Internet Marketing / Pay Per Click
Pay Per Click - Till Debt Do Us Apart
By:Catherine Matthew
Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.
With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).
Google adwords. Much has been written about it. Some good and some bad. In my opinion a product gains more bad publicity when the people who buy it do not understand it. Is it really expensive getting a Google Pay-per-click? How do you use it to the best of your advantage without going broke?
How do you get your ads seen by people who are most likely to click on them? Follow these simple tips when creating your next ad with Google Adwords and see how easy it is.
In this article, I will talk about 3 different ways to reach your potential clients through location targeting.
Country targeting
Do you own a global business like mine where your customers are located all over the world? Then this is for you. Google has a list of over 250 countries to choose from. You can select any number of countries from this list and your ads will be shown in those countries only. However, do keep in mind that the more your ads are shown (called impressions) and the more clicks you get, the more you will have to budget for it. You can set a budget for your ads and you also have the ability to change the budget whenever you want. More on that in later articles.
Region and City targeting
If you own a business catering to a specific region you can select just that location for your ads to be seen. For example, if you have a business in San Francisco, California, you can have your ads targeted only to users searching for your services in San Francisco. All ads using this method of targeting have a fourth line of text mentioning the region. This is to inform users viewing the ad and hence becomes more informative.
To understand better about how a specific ad in a specific location is shown, here is how Google does it. When a user types in a particular query, the users IP address and query location is determined by Google to show your ads in that region only.
Customized targeting
The above targeting is still a bit too wide for you? Say you own a fish and tackle business near the sea side in Melbourne, Australia. How do you let your online customers know about it? This is where the customized targeting comes in. You can even narrow down the location in which your ads are showing by selecting the latitude and longitude of a location! Yes! This is getting easier, isnt it?
There are three ways you can customize your location. One is by setting a radius around your business address, another is to have a latitude and longitude defined around your business (all you need to do is click on the map provided by Google and you will get the coordinates and lastly a multi-point triangle area on the map so only users in that area will see your ads.
The beauty of this is that you can change your customized targeting at any point of time. All of this can be done online.
Voila - Thats it, there you have it. Once you create your ads, based on your keywords and the different ways you have optimized your web page, you will soon have some traffic coming your way.
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Article keywords: PPC, Pay per click, adwords, google, seo
Article Source: http://www.articles2k.com
Catherine is an entrepreneur and recruiter. She is also a Google Adwords professional and the CEO of a global freelancing site called Servlance. Servlance caters to freelancers/firms selling business services globally.
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| Top Pay Per Click Articles |
- 1). Click Fraud and the Downfall of Google By : Ben Sanders
Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago.
The practice, known as "click fraud," began in the early days of the Internet's mainstream popularity with programs that automatically surfed Web sites to increase traffic figures.
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- 2). 6 Steps To Picking Profitable Adsense Keywords By : Greg Lietz
Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.
After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads.
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- 3). Easy Tips To Avoid Google Click Fraud By : Alden Smith
Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.
Click fraud is the act of clicking on ads for the purpose of costing the advertiser money.
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- 4). Google Onsite Advertiser - Let The Bidding Wars Begin! By : Martin Lemieux
Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.
That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that states:
"Advertise On This Site".
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- 5). Stop Wasting Money on SEM: Know Your Customer to Know your User By : Rob-Sullivan
While it may seem obvious to many of us in the industry (The so-called veterans) it may not be that obvious to all.
That is, no matter what rankings you achieve or how much you are spending on your PPC in a month, you really should only consider one thing: Your customers. 100% of your efforts must revolve around who your customer is.
In this article I give some tips to ensure that your marketing campaign revolves around your customer.
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- 6). Pay-Per-Click Search Engines – The Basics By : Halstatt Pires
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.
What Is A PPC?
A PPC search engine allows you to bid for placement in search results.
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- 7). The Pros And Cons Of Using Google Adsense For Extra Income! By : Kenneth Echie
I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it’s become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.
What is Google Adsense?
Google Adsense is an affiliate marketing program.
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- 8). Major Pitfall to Avoid While Using Google Adsense By : Simon Ecclestone
Anyone using Google Ads is aware of the great potential of income by way of visitors visiting your website or blog and clicking on one of the Google Ad Links and registering a payment in your Google Adsense account, sounds simple.
The major hurdle for people is getting that website traffic to your site, and reading the various information guides on the internet will provide you with practically thousands of useful ways of generating traffic such as keyword rich web pages, article writing and reciprocal linking to name but a few.
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- 9). Winning Strategies For Pay-Per-Click Advertising By : Ali
When you think of your pay-per-click ads appearing in the search engines, it is natural to assume being listed in the top position is the best placement for success. Think again!
This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.
This is great news for you because it means you can save a ton of money on your bids.
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| New Pay Per Click Articles |
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- 5). Costly Common Mistakes with Google Adwords By : Chris Carpenter
Before you begin your first campaign, make sure you understand how the concept of marketing through Google Adwords works. So many people make the mistake of trying one campaign and throwing a lot of money at it without planning it out. Since they didn’t take the time to set up the campaign properly, it will fail.
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- 9). Real Estate and The Internet By : Michael Alves
Realtors, learn how you can help to rank your website in higher in search engines like Google and Yahoo.
An explaination of "Meta Tags" and how they effect your page rank
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