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Bill Flagg Profile and Articles
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1). Irresistible Event Registrations: How To Overcome Objections About Relevancy
Your prospects want to know that your program is tailored to the problems they are experiencing today. Then they want to know that you have the most cutting-edge solutions to solve their problems. How can you express to them that your event will meet their needs fully?
Provide a Complete Agenda
Help your prospects understand that your program will address the problems they are experiencing today by including a detailed blow-by-blow agenda.
2). Registration Forms: How To Make Them Irresistible With Personality
You can create an irresistible offer by humanizing the registration process. Help your potential registrants know that you are real, caring people behind the scenes. The more your registration process shows you care about your registrants, the more comfortable people will feel signing up for your event.
Share with them in a way that you would want if you were the registrant.
3). Registration Forms: How To Make Them Irresistible With Follow-Up
Everyone LOVES to save money or get a deal when making a purchase - and registering for an event is no different. Use pricing discounts to give your prospective registrants an opportunity to save on the registration fee. We're not saying everybody, every time - pricing discounts are typically based on timing, volume, or type of registrant.
Early-Birds.
4). The Meeting Planner's Online Advantage: 6 Ways To Reduce 55% Of Your Daily Workload
Here are 6 things you can accomplish TODAY by switching to a fully-automated registration system:
1. Stop shuffling data.
If you use Excel spreadsheets and/or Access databases to organize your data, then you have the ongoing task of transferring and compiling data to get the totals you need for your event. Eliminate these ongoing hassles by using a computerized system that automatically compiles and tallies all of your data for you.
5). The Meeting Planner's Online Advantage: 7 Ways To Cut Down Customer Service Issues
7 Things You Can Do RIGHT NOW with a Fully-Automated System to Improve Your Customer Service:
1. Get contact info right the first time.
There’s nothing more frustrating to a registrant than when an event organizer gets their information wrong. Each instance in your process where you manually enter or transfer data poses a risk for making errors. Using an automated system, which has everything built-in (online registration, accounting, badge printing), eliminates all data entry and data transferring issues.
6). The Meeting Planner's Online Advantage: The Trick That Doubles Client Satisfaction By Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
Think about it: if you had a vested interest in.
7). The Meeting Planner's Online Advantage: The #1 Myth About Online Registration Systems
We hear it over and over again: It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful. We want to explore this myth, bring the truth out into the light so that everyone knows what online registration is really about.
The #1 Myth:
I know my current system isn’t perfect, but I’m comfortable with it.
8). The Meeting Planner's Online Advantage: The 8 Most Important Features Of Automated Systems
8 features of online registration systems which will improve your events TODAY:
1. Automated
Many systems include over 15 standard email communications that can be customized, personalized and automated. Data is automatically collected in a database and at your fingertips for an unlimited number of reports; and downloadable in six different formats.
9). Registration Forms: How To Make Them Irresistible With Scarcity
"Space is limited so register now" is a powerful statement to motivate registrants. Scarcity statements like this one make events appear more exclusive, important, and popular. They create a sense of urgency that will cause potential registrants to act now!
Demonstrate Scarcity
The more clearly you can demonstrate that your event is exclusive - and that only a select few can attend - the faster people will sign-up.
10). Registration Forms: How To Make Them Irresistible With Event Information
You can attract more people to your event by giving your prospects an overwhelming amount of evidence that this is THE event for them.
Seminar companies who spend millions a year on direct mailers have tested, tested, tested, and then perfected the format that gets the greatest response rates.
We dissected some of their most compelling seminar brochures to see what type of EVIDENCE they used.
11). Irresistible Event Registrations: How To Overcome Objections About Credibility
How can you build a relationship with people who object to registering for your event based on your credibility? Here are a few suggestions on improving the way your prospects view your event.
The Power of Credibility
When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important.
12). Irresistible Event Registrations: How To Overcome Objections About Value
Your Title is Key
Grab them at "hello" by starting with an event title that captures the key benefit of attending… "Eliminate 80% of Registration Hassles with Online Registration." If you get their excitement flowing right away, they will seek out reasons to support that feeling instead of being skeptical as they read on.
"How others have benefited from attending this event:"
Testimonials are a great way to give credibility to the benefits of your program.
13). The Meeting Planner's Online Advantage: 8 Surefire Ways To Attract 20% More Attendees
8 Ways an automated system makes it easier for attendees, giving you MORE REGISTRATIONS:
1. Provide 24 hour, anywhere access.
Give prospective registrants anytime/anywhere access to your event information so that they can easily find, refer back to, and recommend your event to others. An automated system increases the ease of access, enhancing the chances of people making a decision to attend your event.
14). The Meeting Planner's Online Advantage: Automate These 7 Things To Increase Attendence By 27%
Seven Ways to Increase Event Attendance by 27% RIGHT NOW with a Fully-automated System:
1. Send email invitations along with snail mail.
Due to the costs and hassles of mail, increasing invitation frequency is not economical. With broadcast email you can schedule perfectly timed invitations to go out in sequence. Giving you more opportunity to attract registrants.
15). Membership Management Software: Take The Plunge
In general, it is roughly 10 times more profitable to hang on to your current customers than it is to try to acquire new ones. This is as true (if not moreso) in the world of memberships as anywhere else. Not taking advantage of the close relationship you already have with your membership means that you are losing revenue. Membership management software can make this conversation a lot easier to start, a lot easier to communicate, and drive more action from members.
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