Brad Semp Profile and Articles

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1). E-mail Marketing: Increasing Your Conversions and Exploding Your Sales
Most companies understand that an internet presence is an important part of an overall marketing plan. However, many businesses leave out a key ingredient of online marketing. E-mail marketing is one of the most effective online marketing strategies that can help companies to substantially increase sales and profits.

2). Competitive Benchmarking of E-Products
A properly executed benchmark process for electronic products (e-products) can provide a myriad of important benefits to an online business. If done correctly, the knowledge gained from benchmarking activities can steer an organization toward increased profitability.

3). PPC Advertising for Dummies
Pay-Per-Click (PPC) advertising has quickly become one of the most used advertising methods in internet marketing (iMarketing) today. However, many internet marketers and business owners have yet to take advantage of this low-cost, efficient advertising opportunity.

4). Business Knowledge Representation
The importance of documenting your business knowledge, specifically your business processes and systems should not be underestimated. Although very few business have well documented processes, one of the most important keys to growing a successful business is to develop a Business Knowledge Representation.

5). Business Process Mapping in Internet Marketing
Business process mapping provides a unique perspective and holistic strategy toward internet marketing success. If utilized correctly, the documenting of business systems in the form of process maps can lead to improved revenues and profits. Unfortunately, very few internet marketers will spend the time necessary to map their business processes.

6). Understanding Your Business Systems
There exists an important need to understand the systems that make up a particular business. From entrepreneurs to small businesses to large corporations, the identification and documenting of business systems establishes an important platform from which many improvement activities can take place.

7). Keys to Avoiding the Junk Folder
E-mail marketing is one of the most effective advertising strategies that a company can employ. However, there exists a challenge to maintain a high deliverability rate to ensure that e-mails reach the intended recipients. Higher deliverability combined with a sufficient open rate will make your e-mail marketing campaigns most effective.

8). Automation Features of an E-mail Marketing Service
There exists many ways to automate your business. The set-up and use of an e-mail list management and autoresponder system may be one of the most powerful steps that you can take for your business.

9). The Cashmap Trilogy
The bringing together of people, processes, and technology is referred to as The Cashmap Trilogy. It is this trilogy that governs the underlying premise, use, and application of Cashmaps within your business.