Dana Wallert Profile and Articles

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1). Outsource Your Hiring Process
More small businesses and hiring managers are choosing to outsource some or all of their hiring process. Hiring a "virtual hiring manager" allows them to focus on their ongoing responsibilities and have piece of mind that an experienced person is going to direct to them the most qualified individuals for their open positions.

2). Your Unsung Hero, Your Assistant
Whether you call them your administrative assistants, your secretaries, your executive assistants or your right hand person, do you realize how much they really contribute to your business?

3). Career Path Decided at the Pump?
As gas prices continue to skyrocket, more and more people are beginning to look at their work at home options. Many people who have never considered the non-traditional workplace are taking it more seriously.

4). The Golden Rule of Customer Service
Can the simplest life lessons apply to our sales careers?

5). The Madonna Approach to SEM
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.

6). Interview with a Vampire - The High Cost of Recruitment to the SBO
Many small business owners and entrepreneurs don’t anticipate how much the actual hiring process can cost them in both cash and time. It can really suck them dry of their resources!

7). Mom and Pop and Their Virtual Assistant?
Many different businesses already employ virtual assistants or other online support for everyday tasks. What about those who are not quite as likely to dive into the virtual workforce? Small retail businesses, often know as Mom and Pop shops, are an ideal candidate for virtual employees.

8). Harnessing Your Inner Used Car Salesman
The highest achievers in sales often are those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.

9). The Pretty Woman Theory
Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.

10). 5 Steps to Becoming a Virtual Assistant
So you’ve decided you want to start working at home and starting your own business. Now, you’ve heard about being a virtual assistant and thought “I could do that!” Now what?

11). The Law and Order Approach
It’s almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The show’s creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example?

12). Articles as WMDS: Weapons of Mass Distribution
Article marketing is a fairly new, very effective internet marketing tool that allows you to promote yourself, your product, website or service. But, this seemingly simply marketing technique can have explosive results!

As a business owner or marketer, you simply write articles about your product, service or website. In other words, you write about what you know.

13). Hiring A New Assistant?
Should I hire a new administrative assistant? What are my other options?

14). Welcome Back to Your Life - Outsourcing and the Entrepreneur
For entrepreneurs, balancing their personal and business lives can be a difficult juggling act. Learning to let go and delegate some of their responsibilities can be a much needed relief.

15). The Importance of the "Human Touch" in the Virtual Marketplace
When working in a online setting, its easy to forget that our clients are humans not other machines!

16). Virtual Barn help?
Virtual assistants can be a lifesaver to busy equestrian professionals.

17). Virtual Assistants, Actual Savings
One of the major reasons to consider hiring a virtual assistant is the cost factor. Virtual employees equal big savings to small businesses.

18). Come On Down - Are Your Prices Right?
Now, I’d love to talk to you about strategies for winning on Bob Barker’s show. Unfortunately, I have absolutely no expertise in that area. Unless you count sitting on the couch thinking that I know how much to bid in the Showcase Showdown or my longtime dream of playing Plinko! No, what I do want to talk about is the difficult task of setting price points for your fledgling small business.

19). Common Sense - The Missing Link in Online Business
I like to think that my approach to business is 1 part experience, 1 part research and 2 parts common sense. I know my business; that’s my experience. I read as much as I possibly can to strike a balance in my efforts between tried and true and newer methods of business planning and marketing. But to me, the most important, and often lacking in my opinion, is the common sense part of running any business, especially online.

20). Snakes on a Plane: The Ultimate Headline
When it comes to article marketing, we’re all searching for that perfect headline. It has to be something catchy. You want it to be unique. You want it to leave people wanting to read your article. After all, what good does your article do if people don’t pass it on with that almighty link attached at the bottom?

I’m constantly trying to come up with new and exciting takes on my areas of expertise, as well as, new headlines to get my articles passed along.

21). Not Your Mother's Retail
A unique look at the generic world of scripted retail sales.

22). The Green Eggs and Ham Theory
Sometimes product name recognition isn't enough. A lot of small business owners make the mistake of rushing into site marketing without enough analysis of the possible consequences.

23). Small Business Growth With Less Risk
Instead of diving in head first by hiring an employee, small business owners can "test drive" their ideas by hiring a virtual assistant.

24). Outsourcing Without Upsetting Lou Dobbs
With all the negative attention outsourcing American jobs to other countries has received lately, how do you describe your business that depends on other companies outsourcing locally?

25). Article as WMD's: Weapons of Mass Distribution
Article marketing is a fairly new, very effective internet marketing tool that allows you to promote yourself, your product, website or service. But, this seemingly simply marketing technique can have explosive results!