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David Grooms Profile and Articles
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1). Writing a Successful Sales Letter
Copyright 2006 David Grooms
Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc.
Think from the point of view of the customer. What will make them interested in your product or service? Do not make the letter about you or your company.
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