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Debbie LaChusa Profile and Articles
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51). Are You Missing Out on Free & Easy Marketing?
Did you know there's something you do every single day that you
could be using as an opportunity to market your business?
What is it?
Sending email. How many email messages do you send in a day?
I recently went back and counted the messages in my Sent folder.
I use several email accounts, but in just one of them I found an
average of 10-12 messages a day.
52). Drive Tons of Traffic to Your Web Site
If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge.
Especially if you don't have a big budget to spend on online marketing, and if you're having a tough time getting your site to show up in the search engine rankings.
53). Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.
I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.
1. Does it focus on the solution or benefit you provide?
Too often ads simply list product or service features.
54). Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.
55). 5 Tips to Help You Market When You Think You're Too Busy
What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?
Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.
While marketing may not seem like a necessary activity when your business is going gang-busters, it's only a matter of time before your lack of marketing starts to impact your business.
56). Improve Your Marketing Results With These Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act quite together over the past year? Well, there are.
Review your past marketing results
Take some time to review all of your marketing activities and try to understand which ones worked best.
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