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Halstatt Pires Profile and Articles
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1). ASP vs. PHP
When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best
ASP v. PHP
Both ASP and PHP are languages used to build Dynamic Web sites that can interact with Databases and exchange information. ASP (Active Server Pages) is from Microsoft and is used with IIS (Internet Information Server) that runs on Microsoft Servers.
2). For Automated Sites - PHP and MySQL Are A Perfect Match
You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.
A bit of programming is going to be necessary if you want to automate a site. There are many types of programs that can be used to automate a web site including JavaScript, PHP, Perl, ASP, Java and more. So, which do you use? For many, it is a personal choice.
3). Pay-Per-Click Search Engines – The Basics
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.
What Is A PPC?
A PPC search engine allows you to bid for placement in search results.
4). Why Use Lead Management Software?
Having a popular website, or popular company of any type, is entirely dependant on sales. Effective sales at that. Maintaining a healthy profit is key to the long-term survival of your web site or business and this means knowing the difference between your effective sales leads and your ineffective sales leads.
Small Business Owner
Lead management software is perfect for the small business owner or webmaster of a website.
5). Effective Data Management
Mining data is one of the keys to running an effective business. Here’s a primer on effectively managing your business data to maximize the efficiency of your business.
Effective data management plays an essential role for any growing business. Information technology has generated advanced tools for analyzing and managing data. Use of these tools can improve the performance of almost any operation.
6). A Publisher’s Rant – A Checklist of Items
Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service.
Checklist
This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information.
1. Headlines – Keyword phrases should ALWAYS be the first words.
7). Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation.
8). Sales and the Importance of Following Up
Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business.
Persistence
Business owners and decision makers are typically very busy people. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. One of the best ways to catch a decision maker at the right time is to catch him or her many times.
9). Visitors Leave After Seeing My Home Page – Aye, Carumba!
One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer
No Depth
An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question.
10). Web Design Tips
Web Design is an art, yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn with these web design tips.
Web Design Tips
1. Graphic Design of the Site
There is a saying “First impression is the last impression.” The design of the site is one of the most important aspects to be considered while creating a web page.
11). Optimizing for Rankings – Things to Do and Avoid
Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings.
Optimizing for Rankings – Things to Do and Avoid
Before blasting into the subject, we need to define optimization. It simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net – Yahoo, Google and MSN.
12). Web Hosting for E-Commerce Sites
If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site.
E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites selling products or services online. Web site owners who pay for a web host (generally on a monthly basis) upload their web pages to a shared or dedicated web server through an ISP (internet service provider).
13). Increase Web Site Visitor Return Rates
Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back.
The bottom line is that if the visitor found what they were looking for quickly and easily, they are much more likely to come back to your site. Here are six additional techniques you can use to help bring visitors back to your site.
14). Abandonment - Why Visitors Don’t Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are
15). Why Your Web Designer Should Know About Web Marketing
Many excellent web designers know next to nothing of web marketing, and this can be a big problem. Marketing a site in search engines requires that the site be designed in a search engine compatible format. Many beautiful sites do not fare well in search engines at all simply because of the way they have been designed. Here are some things web designers should know about web marketing.
16). Improving Management of Your Business
All companies have business processes that can be improved. Most companies can benefit from automation or further automation of solutions.
Improving Management of Your Business
Improving business processes is all about a work flow plan, often graphic, and implementation of automating and organizing work processes. It is also a way of defining software architectures and applications.
17). How To Start An Internet Business – Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
Meta Tags
Meta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them.
18). Strange Internet Businesses Make Money
Coming up with a profitable site that will make money can be a bit of a challenge. If you get a little strange, you can make money hand over foot. Don’t laugh!
Strange Internet Businesses Make Money
Okay, let us be clear about one thing. We are not talking about porn sites or anything else of that nature. When we talk about strange Internet businesses, we are really talking about a very particular niche market.
19). A Letter to Santa From An Internet Marketer
Yo, Santa! How’s it going in the great white north? Seeing as it tis’ the season, here is my letter about what I want for Christmas.
Been Good
Santa, I know you do that whole good versus bad thing. I promise I’ve been a good internet marketer this year. I haven’t spammed the search engines with mirror sites, link farm purchases or little tricks to tweak your friends at Google.
20). Web Site Navigation
Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will come back time and time again.
Using intuitive navigation techniques will greatly improve the usability of your web site, and therefore user satisfaction and return rates.
21). Web Site Design – Focus, Focus, Focus
When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus.
We Don’t Need No Stink’n Distractions
It happens ever few weeks or so. I am sitting in front of the computer contemplating the meaning of life, i.e., why my numbers aren’t being picked in the California lottery.
22). One Internet Marketing Approach
Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat.
One Internet Marketing Approach
Before we get into a one particular internet marketing approach, we need to define what we mean by approach. Internet marketing is entirely different than brick and mortar marketing.
23). How To Start An Internet Business – Site Layout
The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.
Lean, Mean Layout
Your site needs to be clean and quick if you want to be successful.
24). Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Rest assured, you will make sales if you research the market, locate a need and provided a quality solution.
25). Keys for a Successful Affiliate
To be a successful affiliate you should know some basic things about marketing. Considering the following points before becoming an affiliate can save a lot of time and money.
Has the Product Owner Done Good Product Research?
This is a very important point to know - whether the product owner has done a good amount of research on his or her product or not.
26). Analyzing Traffic - Visitors V. Hits
A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…
27). A Publisher’s Rant – Why I Hate Your Byline
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the byline of your article and what you can do about it.
Bylines
The byline of an article is your chance to pimp your site and yourself. I don’t really care what you write. There only time I would forgo using an article because of the byline would be if you’re one of those people that writes seven or eight lines of text.
28). Sales From Your Site – Make It Simple For Prospects
Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects.
Many business owners unintentionally erect barriers between themselves and their customers when it comes to the site sales process. Simple mechanisms can be put in place to remove these barriers.
29). The Chicken or the Egg and the Internet Marketer or Site Designer
An age-old question is, “Which came first? The Chicken or the Egg?” In ecommerce, the same question can be applied to site designers and Internet marketers.
Before we settle the answer, we need a few parameters. For purposes of this discussion, a marketer is some formulating and creating Internet marketing strategies and campaigns. This includes search engine optimization.
30). The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you.
Traffic
Just because you think something is a good idea doesn’t mean the general public agrees. A web site should solve a problem that is common to some part of the population.
31). A Publisher’s Rant – Why I Hate Your Article Headlines
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it.
The Headline
There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not.
I want keywords front and center in an article headline.
32). Advantages of an Online Site Builder
There are numerous choices when it comes to building web sites. One of the first choices you will have to make is whether to use an online or offline site builder.
Site Builders
Site builders can be divided into two categories, online and offline. An online site builder creates a web site with web forms over the Internet. With an online site builder, there is no need to install any special software.
33). Google Sued Over 'Click Fraud' in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
Click Fraud
“Click fraud” is a term with a unique meaning on the Internet.
34). Is Branding a Legitimate Internet Marketing Strategy
Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.
Is Branding a Legitimate Internet Marketing Strategy
Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola.
35). Pay Per Click and Search Engine Optimization – A Perfect Marriage
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs.
36). How to Analyze a Competitor’s Website
Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website.
Identifying the Leaders
Start off by identifying the major players. A good place to do this is Yahoo’s directory. It is good to view the major players in similar fields to your own so that you have a better view of your web site as perceived by others.
37). How To Start An Internet Business – Designing For Usefulness
The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it’s time to consider what your site should look like.
What Is The Goal?
In considering the look of your site, you first need to determine what elements are needed to promote your service or product.
38). The Wonders of Content Management Systems
As you get serious about your web site, your time will become invaluable. A content management system is the best way to maximize your efforts.
What A Content Management System Does for You
A good CMS system will allow you to update can entire site by making a change one time in the admin that can carry over to all pages of your site. This means you can change the menu, side bar, page bottom, site design, or other sections of your site all at one time.
39). Here Come The Holidays – Ready, Set, Go!
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.
Prepare or Be Doomed
You may be thinking, “It is only September. I’ve got four months to get ready for the holidays in December.
40). The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings actually start disappearing! So, what’s the secret to getting indexed?
Pleasing Yahoo!Slurp
The secret to getting indexed in Yahoo involves constant updates to your site.
41). How To Start an Internet Business – The First Step
The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.
Evolution of Your Site
New sites follow a typical evolutionary process.
1. The first stage involves slaving over the design of the site to get just the right look;
2.
42). Web Business Overview – Marketing
You’ve done your research, written a business plan and created a web site. Now it’s time to market your web business.
Internet Marketing
There are many ways to market a web site. One of the best ways is through search engines and directories. Search engines ensure pre-qualified traffic, meaning that if someone finds your site through a search engine, there is a good chance they are looking for the widgets you are selling.
43). Google Patent Application – Linking
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
44). Google Patent Application - Seo Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized
45). Updating Your Web Site Efficiently
Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your web site is not an efficient one, hundreds and thousands of hours can be lost.
46). Starting A Business – The Three 'Ps'
There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist.
Plan
After you have selected some ideas from your brainstorming to base your business around, create a plan of attack. List what you'll need before your business starts. What will your ongoing expenses be? Factors include rent, utilities, permits, licensing, legal fees, inventory, staff, design, marketing collateral, mailing lists, software, advertising and more.
47). Email Marketing Campaigns
Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier.
Added Value to Your Web Site
Providing an informative newsletter adds value to your site and gives users another reason to visit.
48). And Then There Were Adwords…An Introduction
If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program.
And Then There Were Adwords…An Introduction
Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies advertisements to on the net.
49). A Publisher’s Rant – Why I Hate The Body of Your Article
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it.
You’re Giving Me A Headache
Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more interested in the format of the article, not your view or take on the subject matter.
50). Intelligent Design - Basic Design Guidelines
When talking about intelligent design, we are not talking about the creation of man. Nope, this is more important! The creation of your media and site products.
There are some very basic things about design that one can learn that can vastly improve one's ability to make appealing and intelligent creations. Some of those things are:
1. Lining Things Up
2.
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