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Halstatt Pires Profile and Articles
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51). One Philosophy [Rant] on Online Marketing
Online marketing more often than not takes a beating in the press. In truth, it is one of the singularly great things about the net if you can get the hang of it.
One Philosophy [Rant] on Online Marketing
If you can figure online marketing out, it gives you the ability to spend your time, not your money, advertising your business. It gives you access to a much broader market than any brick and mortar business.
52). Web Business Overview – Site Practicalities
When starting a web business, the first step is generating a business plan. Once completed, it is time to move on to the particulars of your site.
Research
Are people actually buying your widgets from other sites? To find out, you could check stock of stores and Web sites, ask for friends' opinions and find more data online, in media and at the library.
53). Keyword Research and Product Lines
As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you.
Keyword Research and Product Lines
Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for them. It is that simple.
54). First Steps To Starting A Site – An Example
A dog is rumored to be man’s best friend. There are lots and lost of men. Sounds like a good subject for a site that will make us rich, Rich, RICH! Okay, I got a bit carried away.
First Steps To Starting A Site – An Example
I cried at the end of Old Yeller. Let’s just get that out of the way right now. Dogs to me are like family members. Losing one is brutal, but time spent with them over the years is wonderful.
55). How to Start a Business
Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the most rewarding experiences you'll ever have. Starting a business is not for everyone though.
56). How to Really Annoy your Web Site Visitors
It is quite easy to build a web site. It is even easier to really annoy your web site visitors.
Build A Winner
Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls:
1. Pop-Ups – Pop-ups can really annoy a visitor as these advertisements that open automatically in a new window can be quite distracting.
57). Sales Process – What Can You Automate
In the current complex and competitive market, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, one can increase its productivity.
Sales Force Automation, or SFA, is a technique used in marketing and business that automates the business tasks of sales. Sales tasks that can be automated might include contact management, order taking and fulfillment, information sharing, inventory monitoring, sales forecast analysis, and employees’ performance evaluations.
58). The Secret To Promoting Sites With Articles
Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site.
Article Content
The content of your articles should be directed to the most basic elements of your product or service.
59). AOL Gives Up The Ghost
The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscripti
60). Become an Affiliate – Run an Online Business
Are you looking for an online business that involves ZERO or minimal investment? If your answer is yes then read on.
Generally people think that to run a business they need to invest heavily. With the popularity of Internet increasing day by day you don’t have to invest even a single penny. Starting an online business can be one of the easiest ways to start a business and earn from home.
61). Domain Name - How To Pick One
Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.
A Cautionary Note
Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will come to know it by the domain name.
62). 6 More Tips For Raising Your Search Engine Rankings
Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.
1. Site Navigation
The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.
63). Web Sites…In The Beginning
For many business areas, the Internet has set a new standard and changed the playing field. To take advantage, you need a site. But where do you start?
Web Sites…In The Beginning
Your first thoughts regarding a web site are guaranteed to be misplaced. If you have a current business you want to create a site for, you are viewing it using techniques you have developed in the brick and mortar world.
64). Keyword Tracking
Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing.
What Search Engine or Web Site
Knowing what search engine a sale has originated from allows site owners and marketers to know where their efforts are paying off the most.
65). Using Newsletters to Jack Up Revenues
A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale. Returning visitors are more focused on what your site has to offer.
66). How to Succeed in Business
Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success.
Freedom - If you don't live in a country with freedom to pursue a living as you see fit, success would be difficult by my standards. I am thankful to live in a country that provides me the freedom to choose my living.
67). The Effective Use of Business Lead Databases
Business lead databases are an incredible resource for any business wanting to generate clients. Leads are the life source of almost every successful business. Without leads you have no customers and without customers you have no sales, no referrals, and definitely no income.
Business lead databases are essentially a huge resource of business leads.
68). Google Adwords – Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results.
69). Web Site Design Mistakes – Database Parameters In URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.
Database Parameters in URL
Many web site designers don’t take into account the effect of database parameters in site URLs.
70). Alexa Toolbar - The Ultimate Internet Tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even bett
71). Lead Management Software
Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of follow-up calls, meetings, and details relating to prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need to convert prospects into clients will be at your finger tips.
72). What Ecommerce Software Has to Offer
Setting up a website can seem a daunting task to many of us. Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software is one of the most fruitful methods of making sales.
The Advantages of Ecommerce
Selling your product online means there are no geographic limitations.
73). Picking Keywords for SEO – A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.
Going Big…Going VERY Big
Should you do research to identify keywords receiving lots of traffic? Absolutely.
74). Internet Marketing – Long Term Strategy
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be pat
75). Web Business Overview – Have a Plan
So you've decided you'd like to go into business on the web, eh? This article will give an overview of options that are available for your web business and will help to give you an idea of what goals should be set for your project.
After deciding to be a web entrepreneur, the next step is to create a business plan. Business plans are as essential to a web entrepreneur as blueprints are to a construction worker.
76). Web Site Design Mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.
1. Slow download time - Don't be that site that is filled with the coolest gizmos in the world. You know, animation, music and other "cool" things.
77). SEO or PPC: Which One is Right for You?
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account.
78). SEO – Why Site Width Matters
Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Go Wide, Young Man
In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking, but don’t forget the minor pages.
79). Two Vital Tools For SEO – Well, For Me
The Internet has revolutionized business and you need a presence to make money in the digital age. While everyone has their favorite tools, I prefer two in particular.
Two Vital Tools For SEO – Well, For Me
Most businesses build sites without really having a clue regarding how to go about it. The first step in developing a business site is not building it.
80). The Power of Web Forms
Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms.
Not All Web Forms Are Created Equal
Some web forms are extremely basic and only email forms to administrators.
81). What Killed the Banner Ad?
If you ask the Internet marketers of today, many if not most of them will tell you that banner advertising is dead. They say that it's expensive,
82). Keyword Perspective – Avoid This Mistake At All Cost
In this article, we are going to discuss a major problems involving keyword selection for existing businesses. It is a simple mistake, but one most people do not think about.
Keyword Perspective – Avoid This Mistake At All Cost
The two prime Internet marketing platforms are pay-per-click advertising and search engine optimization. The issue we are going to discuss today applies equally to either of these platforms as well as any other internet advertising you undertake.
83). Types of Web Site Features
As web platforms and software grow at exponential rates, site owners are faced with a plethora of potential features. So, what is out there?
Web site features are limited only by imagination. Here is a brief categorization of some of the major fields of web site features, including stores, auctions, forums, articles, directories, news, and entertainment.
84). A Publisher’s Rant – Why I Hate Your First Paragraph
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your first paragraph and what you can do about it.
A Biggie
First paragraphs are a huge issue with me. Better to have died a small child than get this one wrong. If you can get just this one thing right, your publication rates will go through the roof. Unfortunately, almost nobody does it correctly.
85). A Publisher’s Rant – Why I Hate Your Articles
I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind.
Don’t Send Me Your Articles
First of all, don’t send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what I’m looking for in articles. It is not to create an assault on my email account.
86). What is Link Trading and How Do You Trade?
Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them.
Link Trading and Search Engines
Trading links helps search engine rankings because the algorithms that determine rankings factor in the number of sites that link back to the site to be ranked.
87). Benefits of Web Site Templates
Okay, you are ready to join the masses and put up a web site. You’ve put a lot of thought into the design and are ready to go. Perhaps you should give more thought to using a web site template.
Web Site Templates
For many people, it makes more sense to use a pre-designed web template instead of creating a site from scratch. Using a pre-designed site template allows you to get a professional design at a fraction of the price a custom design would cost.
88). Improve Conversion Rates – Load Times
Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.
Load Times – Are You Driving A Ferrari or Moped?
Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won’t.
89). Improve Conversion Rates – Effective Content
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content
Do You Believe?
You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor.
90). 4 Tips For Raising Your Search Engine Rankings
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results.
91). Issues You Will Confront When Using Third Parties To Build Out Sites
Nearly every ecommerce site revolves around a database to support inventory, listings and transactions. Building out the database can be a challenge. Here is what to expect.
Issues You Will Confront When Using Third Parties To Build Out Sites
Experienced web site database developers will leave plenty of time for debugging, troubleshooting and the unexpected instances.
92). The Site Map – Important or Not?
Have you ever visited a web site and noticed the "Site Map" button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps?
The Site Map – Very Important
In the old days of the net [about three years ago], experts proclaimed every site should have a site map. From their ivory tower, they proclaimed the site map as the extraordinary method to assure potential customers could easily navigate the site and find what they needed.
93). Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded
94). Server Stats – Analyzing Traffic To Your Site
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.
Server Logs
Typically, there are two server tools available to you. Server logs are on your server and analyze site activity.
95). Building Your Online Store
The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis?
What It Is
E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and also through a secure network.
96). Problems Adding RSS Feeds To My Yahoo – Feedburner Solution
In the last few weeks, adding feeds to My Yahoo has been next to impossible. Here’s a solution that worked for me with a feedburner feed.
Why Won’t It Add My Feed
If you have a blog, adding it to My Yahoo via a feed is a fairly standard option. To do this, you simply accessed your My Yahoo page, clicked “add content”, click “add RSS by url” and then entered your feed.
97). Local Businesses and Web Sites
It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.
A Local Business Web Site Example
Lets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business.
98). PPC Advertising – The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.
PPC For Testing
Let’s say you have a site offering a service or product in the travel market.
99). Turn Your Web Site into a Lead Generation Machine
With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.
Direct - Tell your audience what to do.
100). Lead Generation Machine - Turn Your Site Into One
Everyone builds a web site thinking it will be the next big thing. Here’s how to really turn your web site into a lead generation machine.
Lead Generation Machine
With a few simple steps, you can turn your web site into a lead generation machine. Grab the attention of your audience, direct your audience, get feedback, keep track, optimize follow-up efficiency and market.
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