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Halstatt Pires Profile and Articles
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1). Getting Indexed in Google – Quick and Easy
Google is the dominant search engine on the net, controlling more traffic than Yahoo and MSN combined. This means you need to get your entire site into Google as fast as possible.
Getting Indexed in Google – Quick and Easy
Millions upon millions of dollars have been made by sites getting ranked highly in Google. Of course, these sites are optimized to get the rankings.
2). Online Turnkey Sites – Good and Bad
You have decided to open a site online, but are not sure where to start. This brings us to the subject of the online turnkey sites.
Online Turnkey Sites – Good and Bad
An online turnkey site comes in a couple of variations. All of them are designed to give you a base to work off for your ecommerce efforts. The idea is to create the fundamentals of a site and then let you go to town with it.
3). Data Storage - Managing Massive Amounts of Data
Perhaps it is karma, but the more successful you become, the more data you will have to deal with. Effectively managing massive amounts of data often comes down to the issue of data storage.
4). Where To Get The Traffic You Want
Not all traffic is the same. Getting a gazillion hits is great, but not if it is from random subjects and subjects. You want to focus on traffic that has a reasonable chance of converting.
Where To Get The Traffic You Want
Many sites make the mistake of trying to be all things to all people. It is far better to stick to a specific service or product than it is to offer limited options to customers.
5). How Long Does It Take Your Site To Load on Dial Up?
Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.
Load Times – Are You Driving A Ferrari or Moped?
Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won’t.
6). Analyzing the Competition - Check Indexes
The beauty of the Internet is the inherent open nature of competition. It is so open, you can check indexes when analyzing the competition to improve your site.
7). Finding Your Nook and Cranny
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.
Finding Your Nook and Cranny
When we talk about a nook, we are simply identified a very focused area of business. There are a zillion sites selling movies, but very few selling French movies from the 1960s.
8). The Red Herring that is Google Pagerank
Google likes to offer all kinds of neat little tips and clues regarding how it views sites. Google PageRank is one such tool, but with questionable value.
The Red Herring that is Google PageRank
Google is a highly secretive beast. If you are trying to optimize your site to obtain high rankings, Google will provide you with little or no information.
9). Placement of Adsense Ads – Location, Location, Location
Once you have made the decision to use Google Adsense, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.
Placement of Adsense Ads – Location, Location, Location
First off, you will not make $500,000 a year with Google Adsense if you have one site with 30 pages and 30 people visiting it a day.
10). Get The Most Out Of Your SEO Professional
Many businesses go through all kinds of steps before hiring a search engine optimization professional. Unfortunately, they often then sabotage that person from the outset.
Get The Most Out Of Your SEO Professional
As a person providing seo services, I can tell you there is one area that is almost always a point of conflict with clients. This area has to do with communication, particularly from the client to the person or business handling the seo campaign.
11). Cranking Up Sales on Your Site
Many business owners unintentionally make it unnecessarily difficult for customers to buy off their web sites. This occurs when you resurrect barriers for your customers.
12). Making Big Money By Going Small on the Nets
You will hear over and over that the quickest way to find success on the net is to find an area with little competition. I second this advice.
Making Big Money By Going Small on the Net
Going small can refer to both marketing and business choice. In and of itself, you are trying to find a segment of the general market for a service or product line.
13). The Good, The Bad and The Ugly Of Business Opportunities
Evaluating business opportunities can be a bear. How do you know what is legit and what is not? Here are some thoughts regarding web opportunities.
The Good, The Bad and The Ugly Of Business Opportunities
Working for yourself is great, regardless of whether you are doing it for a bit of extra money or completely ditching your boss. Ironically, entire industries have evolved offering you, me and everyone opportunities to get away from The Man.
14). Tips on Getting Your Domain Name Right
If you are going to start a web site, you have to have a domain name. There are a couple of tricks, however, you should know before you buy one.
Tips on Getting Your Domain Name Right
Far too often, people just rush out and pick domain names on the fly. What sounds cool? What sounds professional? I’ll just use my business name. These are the basic methods people come up with domain names and they can lead to regret down the road.
15). Finding Your Ecommerce Cranny on the Web
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.
Finding Your Ecommerce Cranny
When we talk about a nook, we are simply identified a very focused area of business. There are a zillion sites selling movies, but very few selling French movies from the 1960s.
16). Improve Conversion Rates With Content
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content
Do You Believe?
You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates.
17). What You Should Expect From A SEO Professional
For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo.
What You Should Expect From A SEO Professional
Speaking as someone who provides search engine optimization services, I can tell you there is a lot of confusion regarding the role of a seo professional.
18). Making Money On A Site That Bombs
You spend a lot of time and effort to build out and market a site. You are getting a lot of traffic, but the site isn’t profitable. What now?
Making Money On A Site That Bombs
There is a nasty little secret related to Internet businesses that most people either do not want to know or simply ignore. The secret is that some businesses are just not going to be profitable on the web.
19). That Annoying Guy With Top Rankings
If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings.
That Annoying Guy With Top Rankings
I provide search engine optimization services for clients. Some clients are very knowledgeable and/or interested in learning the process, factors involved and so on.
20). Analyzing the Competition – Check Indexes
The beauty of the Internet is the inherent open nature of competition. It is so open, you can check indexes when analyzing the competition to improve your site.
21). Abandonment - Why Visitors Don’t Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are
22). Word of Mouth Marketing on The Web
Online marketing presents you with an opportunity to get more bang for your buck compared to traditional marketing. This is particularly true for word of mouth marketing.
Word of Mouth Marketing on The Web
Word of mouth marketing refers to a type of marketing that promotes something by enticing independent parties to promote the service, idea or product to friends.
23). Emphasizing Your Keyword For SEO
Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.
Emphasizing Your Keyword For SEO
Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.
24). Conflicting SEO Expectations
SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.
Conflicting SEO Expectations
SEO is both the technical effort and art of getting your site ranked highly in search results on Google, Yahoo and MSN. There are two competing factors in the effort, time and volume of traffic, which can lead to clients having unreasonable expectations.
25). Internet Marketing – Long Term Strategy
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be pat
26). Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded
27). Marketing on Search Engines – Getting the Biggest Bang for Your Buck
With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile.
Marketing on Search Engines – Getting the Biggest Bang for Your Buck
Search engines are similar to the streets of a major city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes or at least not the kind of people you want to meet in…a dark alley.
28). You Work Hard For Traffic – Get It To Convert
Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it.
You Work Hard For Traffic – Get It To Convert
Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.
29). The Advantage of Going After A Nook On The Web
Focusing on a nook to the exclusion of everything else is a tremendous way to make money.
The Advantage of Going After A Nook On The Web
When we talk about a nook, we are merely focusing on a specific area of a service or product sector. Think of nooks and crannies in a room. A simple, but clear, example of a nook would be Lasik eye surgery. It is a nook within the larger field of eye care and much larger field of medical services.
30). Tried and True Way To Make Money On The Web From Home
With downsizing and such, many people are looking for ways to earn a living or supplement their income. Here is tried and true method.
Tried and True Way To Make Money On The Web From Home
First of all, I am not going to talk about stuffing envelopes or other bizarre pitches. You should use your common sense in evaluating business “opportunities.
31). Why Internet Businesses Crash and Burn
As you know from the dot.com debacle in the late 1990s, starting an Internet business is no guarantee of success. Internet business failures happen, but often for obvious reasons.
Why Internet Businesses Crash and Burn
Internet business simply refers to an online business devoted to profits through the sale of products and services. In the real world, a majority of small business startups fail because they get overwhelmed with overhead expenses.
32). Driving Your SEO Professional Insane
Checking the rankings of your site in the search engines can become addictive. This is fine so long as you do not drive the person handling your seo work insane.
Driving Your SEO Professional Insane
What are the first words out of a search engine optimization professional’s mouth when talking to a potential client? This is going to take some time.
33). Link Building for SEO On A New Site
Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.
Link Building for SEO On A New Site
Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant.
34). Google Duplicate Content Filter for SEO – The Bad
Many people use article distribution as a technique for building inbound links to their site. For many, this strategy has run into problems because of the Google duplicate content filter.
Google Duplicate Content Filter for SEO – The Bad
Google is often touted as the leader in search engine technology and processes. In many cases, this is absolutely true.
35). 6 Tips For Raising Your Search Engine Rankings
Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.
36). AOL Gives Up The Ghost
The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscripti
37). Search Engines and Small Markets
If your business is focused on a very particular, small market, you are going to love search engines. The more focused you are, the easier it is to win on the engines.
Search Engines and Small Markets
Once you have identified a small market and built a site, you need to start thinking about Internet marketing. Search engines present the best marketing platform on a dollar for dollar basis.
38). The Great Thing About Virtual Offices
Running a business online is all about flexibility and freedom. One of the keys to this is your virtual office.
The Great Thing About Virtual Offices
Imagine you decide to open a business offline, for example a store selling tools. You will have to find a location, commit to tens of thousands of dollars in rent and, most importantly, actually go to work everyday.
39). Web Marketing – A Look Into The Crystal Ball
It may be hard to believe, but the Internet as we know it is just over 10 years old. So, what does the crystal ball show us about the coming evolution of web marketing?
Web Marketing – A Look Into The Crystal Ball
E-commerce has grown by leaps and bounds and continues to set new marks every year. As comfortable as you and I might be using the Internet, it is really only in its infancy.
40). Google Use of Visitor Data in Rankings
In this article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation.
41). How To Start A For Profit Site – Content
When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct.
Content
For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages.
42). The Catch-22 with Accepting Credit Cards
The Internet is a unique beast when it comes to payment transactions. You need to accept credit cards on your site, but there is a problem given the nature of credit card protection.
The Catch-22 with Accepting Credit Cards
The number one method of payment in transactions on the net is credit card payment. You must accept credit cards or you will get nowhere with your site.
43). Pay For Action Adsense – A Fundamental Problem
Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense.
Pay For Action Adsense – A Fundamental Problem
If you are reading this, you probably know what Adsense is and are using it. If not, it is a program whereby Google allows sites to place ads from the Adwords program on their site.
44). The Basics of Google Adsense
Google Adsense is a unique program that can produce a lot of revenues over time if you are patient. Here is an overview of the basics of Google Adsense.
The Basics of Google Adsense
To understand the basics of Google Adsense, you first have to understand Google Adwords. Adwords is a program where people can bid per click to buy space on platforms Google supports with advertisements.
45). Google Duplicate Content Filter for SEO – The Good
The much maligned Google duplicate content filter is generally the bane of most sites. There is, however, one way to use it to your advantage.
Google Duplicate Content Filter for SEO – The Good
The Google duplicate content filter is a relatively new, annoying aspect. Essentially, Google now eliminates multiple listings on sites carrying the same content.
46). Root Keywords Are Key To SEO Efforts
Whether you are just starting out with search engine optimization or an old pro, keyword research is the foundation upon which top rankings are built and root keywords are the most important.
Root Keywords Are Key To SEO Efforts
Keywords, keywords, keywords – the term used so often in search engine optimization that it can get a bit overwhelming at times.
47). I Lost My Rankings – SEO Nightmare?
If you are ethical, search engine optimization efforts can take a long time and a lot of effort. So what happens when you find your rankings have disappeared one day?
I Lost My Rankings – SEO Nightmare?
It was a Monday morning. It had been a “lively” weekend. I had not touched the computer and was glad for the break. Staggering out of bed around the crack of noon, I nuked some coffee and sat down at computer.
48). Google Patent Application - Seo Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized
49). How Many Articles Do You Need To Get Rankings?
A fairly popular way to go about link building for a site is to publish articles. This raises the question of how many articles one needs to publish to see results?
How Many Articles Do You Need To Get Rankings?
I hate articles that offer the answer to a major question, but do not actually provide it. To avoid being hypocritical, at least on this issue, I will tell you the answer.
50). Alexa Toolbar - The Ultimate Internet Tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even bett
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