|
|
Henry Harlow Profile and Articles
|
Display by:
Popularity |
Title |
1). Marketing For Law Firms Via Attorney-Client Matching Services - Part II
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle.
2). Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part I
What do I need to know first about law firm Internet marketing?
“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals
There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing.
3). Marketing For Law Firms Via Attorney-Client Matching Services Part I
In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. Part one focuses on the facts about these firms. Part two gives you my conclusions and recommendations as a result of my research. First a little background is in order. The legal services market segment is expected to reach $82.
4). Part II - Marketing For Law Firms Via Attorney-Client Matching Services
Conclusions and Recommendations on Attorney-Client Matching
Let me list my current thoughts/conclusions in this marketing for law firms niche of attorney-client matching services and from there it is up to you to make your decision:
1.This marketing for law firms vehicle clearly has some merit. This approach can deliver business to you that you would not get otherwise and get it to you now.
5). Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part II
You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing?
You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google.
6). Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part IV
You mentioned “marketing packages”. How much should I be spending on a marketing budget on my website in law firm Internet marketing.
This is an “it depends” question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and how fast you want to see results (slow build of traffic or faster build of traffic) with your law firm Internet marketing.
7). Law Firm Marketing – Increasing Your Revenue By Grading Clients
Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.
The ABCD Solution
In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis.
8). Attorney Marketing – Boosting Revenues With No Added Cost
Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.
9). Law Firm Marketing And The "I Hate Selling” Syndrome
Do you hate selling? Should you hate selling? What does “selling” mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?
Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word.
10). Law Firm Marketing And The "I Hate Selling" Syndrome
Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find prevalent in the selling of new or used cars or if you think of selling as getting someone to purchase what you have to sell.
11). Legal Marketing – How To Get Top Dollar For Your Services
Legal marketing success for you can reside in your knowing the psychographics of your market. One key area of law marketing psychographics is knowing how your prospective client is thinking about fees. In one of my other articles I write about law practice management pricing strategies. If you have not read that article I do recommend you read it since it is related to getting top dollar for your services.
12). Lawyer Marketing – How You Create Breakthrough Success
Lawyer marketing and the “manager’s mantra” go together. Never heard the manager’s mantra? The “manager’s mantra” is an important variable in successful legal marketing. The manager’s mantra is “If you can’t measure it, you can’t manage it.” Well, that is nice Henry and how will that help me?
Most attorneys have some sort of referral network (if only a small one) however; attorneys really don’t know how to manage their lawyer marketing so that their referral network expands.
13). Attorney Marketing – Boosting Revenues With No Added Costs
Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.
14). Law Firm Marketing – By Grading Clients Increase Your Revenues
Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.
The ABCD Solution
In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis.
15). Marketing For Law Firms Via Attorney-Client Matching Services - Part I
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?
In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”.
16). Law Practice Management – How To Determine Your Fees
Determining fees is a difficult law practice management task for most attorneys when thinking through their law firm marketing plans. In determining fees for certain services, attorneys often fall short of what they should charge. Too many attorneys are afraid of even charging the competitive price for their services when making their law firm marketing plans.
|
|
|
