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Jenni BATY Profile and Articles
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1). How to give Your Small Business a Competitive Advantage
Copyright 2006 Jenni BATY
Today’s small businesses face an uphill struggle. In addition to being in an intensely competitive marketplace, businesses must confront obstacles that larger firms don’t face, including a lack of financial resources, an increased need for visibility, a lack of brand recognition, and a shortage of qualified sales people. To compensate, small businesses must find a way to ratchet up their marketing communications programs.
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