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1). A Brief History of Podcasting
Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.
Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting.

2). What Are Podcasts And How Can They Help Your Business?
So what exactly is a Podcast?

The word Podcast gets thrown around a lot these days but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it kind of like TIVO for audio programs. In fact, a podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.

3). What Do Boy Scouts and Podcasting Have in Common?
Always be prepared. It is the Boy Scout motto but preparation is also critical to the production of a successful podcast. You might want to start by first listening to a variety of podcasts to get a better idea of the variety of formats and styles that exist within the medium.

Also it's important to brainstorm and come up with several possible topics to cover in your podcasts.

4). Preparing for a Successful Podcast
For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site. But it may be a good idea to start considering how you’ll respond when you do. Before you figure out how to spend your new revenue, it’s necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.