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Jerry Bader Profile and Articles
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1). How To Analyze Your Website
How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but are we using this venue to its greatest advantage?
Most people responsible for their.
2). Giving Voice To Your Marketing Personality On The Web
If You Don't Someone Else Will
Every company has a personality whether they know it or not. If you don't develop and foster an appropriate marketing personality for your company, your employees and customers will do it for you, and that could be disastrous. Successful companies pay serious attention to creating and implementing a dominant corporate identity; and use it to deliver a consistent, coherent and cohesive Web-presence in the methodical and persistent pursuit of the company's core marketing objectives.
3). The Brand Story - A Tale Worth Telling
Every Business Has A Story To Tell
Everybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing.
We have at our disposal the greatest communication tool the world has ever known, the Internet, and we are wasting it.
4). The Sound Of Business Part 1
BREAKING THE LIQUID CRYSTAL BARRIER
The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business?
Willy Loman is Dead
Gone are the days when we sent out phalanxes of sales representatives pounding the pavement, beating the bushes, and generally getting in the face of prospects.
5). The Sound Of Business Part 4
STEPS TO CREATING YOUR SONIC PERSONALITY©
1. List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook - think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a hip, cutting edge, in your face creative personality - think the edgy delivery of Chris Rock or Dennis Leary.
6). 9 Practical Reasons Why Web-Audio Is A Necessity
1. Limited Screen Real Estate
Computer screens have increased in size over the years but website designers still have to deal with the problem of how to get all a client's information presented 'above the fold' so visitors don't have to scroll too much.
It's hard enough to get prospects to read anything, let alone copy that drones on. This problem isn't been helped by SEO tacticians promoting inflated text presentations often amounting to exercises in key-phrase diarrhea.
7). The Sound Of Business Part 3
HOW TO GIVE GOOD SONIC PERSONALITY©
We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any conclusion.
8). 136 Words That Will Reinvigorate Your Website
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough.
9). The Sound Of Business Part 2
SONIC PERSONALITY© STARTS WITH BUSINESS PERSONALITY
Creating a 'kick ass' Sonic Personality© for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself.
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