|
|
Jerry Work Profile and Articles
|
Display by:
Popularity |
Title |
1). End the Madness: Down with the BCS
Lets' face it: the BCS is a piece of garbage. It encourages unsportsmanlike behavior - and there really seems to be too much of that these
2). The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:
1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.
2. Your account may be managed by a young, inexperienced person using a very formulaic approach.
3). The Zen Of Local Internet Promotion
The Internet is very much an extension of your efforts to promote and brand yourself on a local level. You should not look at your Internet marketing campaign as something separate from your local marketing. It should connect to it and enhance it.
Local print advertising space and media time are very expensive. You most likely don't have time to give complete descriptions of everything you can do or every product you sell.
4). Growing Your Business Online With Loyalty Programs
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company that specializes in selling gift items), delivered a presentation about loyalty programs.
5). Profiting From Online Social Networking
This is the second in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products for Yahoo! Shopping, delivered a presentation entitled "Social Networking: The Peer Pursuasion Marketing Tool.
6). eBay Or A Web Site? The Optimal eBay Strategy For Launching A New Ecommerce Web Site.
I am a professional Internet marketer. I deal with the issue of driving traffic to web sites and converting that traffic into customers. My wife runs an eBay-based business selling vintage clothes. She likes using eBay. It has a built-in user base of well over 100 million users and offers the tools to allow her to accept several different forms of payment, including credit cards and PayPal.
7). Getting Control of Your Finances with a Cash-Based Budgeting System
If your finances are out of control and your debit card is burning rubber, then this article describes a system that can help you get things under control.
8). How Bamboo Flooring is Made
Bamboo is rapidly gaining popularity as a flooring choice for homes and businesses. This article describes the general process used to make bamboo flooring.
9). The Importance of Separating Search and Content Pay Per Click Budgets
Most search campaigns combine search and content together. Oftentimes, this is not the best strategy. There is a better way that will generate superior returns.
10). Strange and Unusual Uses for Bamboo
You can literally wear bamboo, play bamboo, ride bamboo, eat bamboo, and live in a house made of bamboo. Here are some of the more unusual uses for this wonderful material.
11). Two Examples of the Damage Done by Poor Local Web Site Marketing
Local businesses are losing sales by not taking advantage of the Web as a sales tool. This conclusion is based on two recent personal experiences which, in my mind, highlight how woefully inadequate most local businesses are at using the Web as a marketing medium.
12). Get Your Associate Degree for Free: The Trend toward Five Year High Schools
Extending high school to five years seems to be a good option for helping manage college expenses and insuring that we continue to have an educated society. Although there are difficulties to overcome, such as funding, it will likely be a growing trend in the years to come.
13). Options for Those Seeking a Student Loan Consolidation
There are quite a few benefits to consolidating your federal student loans, making it something you should give serious consideration if you have such outstanding loans. This article discusses some of your options for student loan consolidation.
14). Cork - the Renewable Wonder Wood with Many Uses
Cork is a wondrous material that provides mankind with numerous benefits. Cork trees live very long lives and can be harvested for cork over and over again. Learn more about this incredible, natural material.
15). Benefits and Caveats of Credit Card Debt Consolidation
A consumer loan consolidation is a good way to deal with the burden of excess credit card debt. However, there are caveats to consider before you make the plunge.
16). Top 7 Ways to Make Sure You Go Broke Using Pay Per Click Marketing
This article gives our top seven tips to make sure you go broke using pay per click marketing to promote your business. Follow these steps and watch the money burn.
17). The Dangers of Using Your Home to Consolidate Consumer Debt
If you are drowning in consumer debt, as many American families are these days, then you may be considering a consolidation loan, using your home as security. There are serious dangers you need to keep in mind before using your home as collateral for such a loan.
18). 7 Ways Credit Cards Can Be Good For You
Here is my list of the top seven ways that credit cards can be good for you.
19). Pay Per Click Management: 7 Variables to Manipulate for Maximum Profitability
This article discusses the seven variables that must be tested and manipulated in order to achieve the highest possible return on investment from your pay per click campaigns.
20). A 7 Step Plan for Writing a Blog that No One Will Ever Read
If you prefer your privacy and really want to make sure that no one ever reads your blog, follow these seven steps closely.
21). Five Pay per Click Writing Strategies that Will Improve Your Return on Investment
A discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns.
22). How to Pick a Debt Consolidation Company
A discussion of the three major factors that need to be taken into consideration when choosing a debt consolidation company.
23). How to Use Yahoo! Search Marketing Analytics to Improve Your Campaign Performance
A detailed article on setting up, configuring, and using Yahoo! Search Marketing analytics to improve your campaign performance.
24). Does Loan Consolidation Affect Your Credit Score? Here is the Truth
Consolidating your debt into a single loan does have an effect on your credit rating. This article explains what that effect is.
25). Bamboo: The Ultimate Construction Product
Bamboo is a fine resource for use in construction. It grows quickly and in abundance, and is much stronger than wood.
26). Using ROAS Calculations to Set Your Pay Per Click Marketing Bids
A logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign.
27). Fun With Pay Per Click Math - How Much Can You Afford to Pay?
How much you can afford to pay for new customers is a critical component in deciding how much to bid for keywords in your pay per click campaigns.
28). Five Critical On-Page Factors Which Must Be Manipulated for High Search Engine Rankings
A discussion of five critical elements that must be properly manipulated to optimize a web page to rank highly in search engines for a particular keyword.
29). Eight Effective Keyword Research Strategies for Search Engine Marketing
Eight effective strategies for generating keyword lists for both natural and paid search.
30). How to Fine-Tune a Pay Per Click Campaign with Negative Keywords
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Negative keywords can help you keep your traffic clean.
31). IFTPS: The Five Major Advantages of Pay Per Click Marketing
Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability.
32). The Top 5 Copywriters to Study
Copywriting may be the single most valuable business skill you can possess. This article presents my list of the top 5 copywriters to study.
33). Bringing Your Message to the Masses with Google Radio Ads
The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. Leveraging this tool can help you extend your marketing message to radio in a very cost effective manner.
34). How Excessive Government Debt Hurts the Common Man
In order for the U.S. government to fund wars, pay farmers not to raise crops, build bridges to nowhere, and all the other excellent things it does, it issues debt.
35). When Declaring Bankruptcy is a Good Option
The process can have very negative effects on your ability to borrow money for quite a long time (up to ten years), but there are circumstances where bankruptcy might be the best option.
36). The Amazing Yarn of Bamboo
Bamboo yarn is a remarkably soft, luxurious fiber that is quickly gaining popularity in the world of fashion.
37). America: For Sale to the Highest Bidder
America is steadily being purchased by foreign interests. This trend coincides nicely with the desertion of the act of saving on the part of Americans.
38). Get Started Growing Bamboo
Bamboo may be one of the very best candidates for a kind of plant to grow in or outside your home. Bamboo is attractive, can bloom in a multitude of colors (depending on the variety), and, once mature, can survive with relatively little maintenance.
39). Unusual Uses for Cork
Cork is not a one trick pony. It can be used for some very interesting things outside of a wine bottle.
40). Using Targeting to Maximize Your Pay Per Click Performance
Targeting can help make your pay per click campaigns much more effective. Although it takes some time generate and analyze the data you need, it is an important part of the process of maximizing your paid search return on investment.
41). How to Promote a Web Site for $100 and 8 Hours Per Month
If you had eight hours and $100 per month to spend on the promotion of your web site, what would you do? Here is a strategy that will work in that situation.
42). Understanding the Difference Between SERP Ads and Content Network Ads
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. This article explains the difference and gives advice on when you should use one or the other.
43). Are You Sure Your Search Engine Marketing Company Knows What It Is Doing?
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing?
44). The Six Minute Pay per Click Firm Interview
Here is a six minute interview that will help you determine if the person or company you are considering hiring to manage pay per click for your web site really knows what they are doing.
45). Six Questions You Need to Ask When Shopping for Bamboo Flooring
Here are six questions you should ask yourself or your hardwood flooring dealer to make sure that bamboo is the right flooring choice for you.
46). How to Use RSS to Promote Your Web Site
RSS is a file format that allows for the streaming of text Web content. It has two primary marketing uses, and you should probably make use of both to some degree in your web site marketing campaigns.
47). What Are Your Web Statistics Telling You?
You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data.
48). Secrets of a Search Engine Coal Miner
When fighting for search engine visibility against larger and better-financed competitors, remember to think like a coal miner. Mine for nuggets.
49). Lessons from the Presidential Primaries
There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing.
50). Eleven Tips to Keep Your House from Burning Down
The eleven tips contained in this article will help you minimize your chance of burning your house down.
Browse Pages: 1 [2]
|
|
|
