1). Keyword Specific Ads Equals Higher Search Engine Rankings
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can.
