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Joe Pahl Profile and Articles
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1). 7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS
This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business.
2). 7 Strategies for Loan Officers to Guarantee an Awesome 2006
With the coming high interest rate market, loan officers who follow these seven strategies will guarantee having a successful 2006. The stratgies include new technology, proper planning, business referral groups, and maximizing your "geese that lays golden eggs" among others.
3). 5 Mortgage Marketing Tools Every Loan Officer Should Be Using
This article gives 5 tools that every loan officer should currently be using to find more mortgage leads in much less than time.
4). Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters
This article describes how a small increase in the closing ratio of loan offcers can have a massive impact on their yearly earnings.
5). Getting Your Foot in the Door..Literally! Two Loan Officer Marketing Tactics
This article discusses the importance of thinking outside of the box when it comes to loan officers marketing for new business.
6). Your Powerful Automated Assistant: How To Pick The Right Autoresponder
This article describes how autoresponders can be used to maximize online and offline sales automatically. It also gives a brief overview of the top three autoresponder companies.
7). Quit Smoking by First Planning to Quit
One way to quit smoking is to do a bit of planning before giving up cigarettes.
Although the cold-turkey technique works for some people, the vast majority of smokers will have success only with a more comprehensive plan.
8). Dog Ear Infections Diagnosed
Why dogs get ear infections, and how to prevent and treat them if they occur.
9). The Biggest Mistake Originators Make in Their Marketing Campaigns
This article covers the importance of the call to action part of every marketing campaign, and what can be done to dramatically increase your response rate.
10). Natural Cures for Insomnia
Do you feel tired and un-refreshed on waking in the morning? Do you stay that way throughout the day or lack energy and have difficulty concentrating? If you have trouble sleeping, avoid prescription and over-the-counter medications, and their potential side effects, by trying these natural cures.
11). Three Keys to a Successful Loan Officer Marketing Campaign
This is an overview on the three keys needed for an effective loan officer campaign.
12). Discount Travel Ideas - Learning How to Bargain
The first in a series of articles regarding different discount travel ideas. This one deals with bargaining and haggling.
13). Loan Officers and Originators: Knowing The Difference Between Proactive and Passive
An article explaining how proactive marketing strategies are better than passive strategies for loan officers and other mortgage professionals, especially in a slower market.
14). Loan Officers Beware: Exposing the Loyalty Myth
Customer loyalty is becoming quite rare in the mortgage industry. Read why this is so and what loan officers can do to change that.
15). Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter
A brief overview on the three reasons why every loan officer should include an email newsletter in their marketing efforts.
16). Three Parts of Every Successful Loan Officer Marketing Letter
An informative article details the three most important parts of a successful loan officer marketing letter.
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