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Joel Sussman Profile and Articles
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1). Proven Techniques for Writing Persuasive Ads & Letters
Copyright 2006 Joel Sussman
Whether you're writing a marketing message to one person or a million, your chances of having an impact on them really takes off when you understand what makes them tick. You're then in a strong position to tailor your message directly to their interests, problems, needs, and aspirations. Easier said than done, but that's where market research, asking clients the right questions, personal observation, and marketing plans fit into the picture.
2). Harness the Sales Power of Niche Marketing
Copyright 2006 Joel Sussman
The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing.
3). The Mental Process of Achieving Financial and Personal Success
Copyright 2006 Joel Sussman
The amazing paradox of success is that everybody knows the ‘secret’ of how to achieve it, but few are willing to apply the principles that virtually guarantee the attainment of almost anything you want. It’s no mystery that if you identify a goal, write down a plan for reaching it, and follow that plan with persistence, determination, and focus, you stand a good chance of realizing your dream or, at the very least, creating an outcome that puts you in a much better place than you were before making the attempt.
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