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John Jantsch Profile and Articles
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1). Education is the Key to Effective Referral Marketing
Copyright 2006 John Jantsch
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren’t a fit for the business. The referrals are either unqualified, don’t need the firm’s offerings, can’t afford the product or just don’t fit the typical profile of an ideal client for the receiving firm.
2). How to Find a Good Story Angle to Pitch the Media
Copyright 2006 John Jantsch
Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful?
Self-interested, veiled attempts at promoting your business will fall flat. The media does not care about your company’s success unless their readers care about it.
3). 10 Essential Blogging Tools
Copyright 2006 John Jantsch
So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you’re a blogger.
Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool.
4). Blog and Ping – A Search Engine Traffic Bonanza
Copyright 2005 John JantschEveryone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually
5). Should Small Business Owners Care About Web 2.0 Marketing Tools
Copyright 2006 John Jantsch
A new internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting and other web 2.0 experiments. Media companies and Internet giants have reacted promptly by acquiring many of the new players to take advantage of these new advertising vehicles and evolve their endangered models. Yet advertisers themselves have stayed on the sidelines to a great extent.
6). Take the Work Out of Holding a Workshop
Copyright 2006 John Jantsch
Workshops, seminars and speaking engagements of all shapes and sizes are great ways to share your expertise and build trust with a prospect audience.
I've sometimes referred to speaking as the world's most efficient way to sell. Think about it, you get to stand up and talk about something that matters to an entire group of potential customers for a very focused amount of time.
7). 80% of All Advertising Is Wasted Due To This Common Mistake
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop?
8). Differentiate and Dominate
Copyright 2005 John JantschQuite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say
9). Question Everything
Copyright 2006 John Jantsch
Or, more to the point of the title, question every word you use to market your business and then answer every question in your marketing.
People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, feel good process come together at some point in every sale. The problem, though, is that this process is invisible to the marketer.
10). E very Small Business Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.
One websit
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