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John Terry Profile and Articles
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1). Double Vision: Looking Back At A Commercial Icon
While many iconic images have been created as part of successful advertising campaigns, some icons have histories as exciting as the products they endorse. For example, did you know that the Doublemint Twins first appeared as only illustrations? They debuted in print advertising for the famous gum in 1939 to communicate its double benefits: a "double wrapped" wax-coated paper seal and a "double peppermint" distillation process used to produce a sweeter, smoother taste.
2). Cool Uniforms Are Suited For Hot Weather
No matter how hot and humid it may get, workers can keep their cool by wearing work clothing made with the latest scientifically treated fabrics designed to more evenly regulate their body temperatures on a year-round basis.
"These uniforms are made with fabrics that literally wick perspiration away from the skin so moisture evaporates quickly," says Robert Isaacson, Director of Marketing for UniFirst Corporation, a leading supplier of uniforms and work apparel throughout the U.
3). Tips To Help Simplify The Online Experience
Navigating the Internet has become an overwhelming task for many people. The number of Web sites has increased exponentially during the past several years, giving consumers an endless amount of options. While performing everyday tasks online generally saves people time, getting to the right sites and sorting through search engine results often takes too much time.
4). What Does "Made In America" Really Mean?
Patriotic symbols abound from California to the New York Island. Americans eat apple pie, sing the National Anthem at baseball games and visit the Statue of Liberty. They also demonstrate "American pride" by making certain choices as consumers. Some favor Ford and GM over Toyota or shop at American Apparel, the trendy clothing company with all operations in Los Angeles.
5). How Businesses Help Protect The Environment
There's a growing awareness of how important it is to protect the environment.
As a result, individuals, schools, communities and businesses are doing what they can to make the planet a safer place.
For example, Dayton Power & Light has launched a new Air Quality Improvement program, which is retrofitting their Stuart power station on the Kentucky border in a way that will reduce emissions.
6). Improved Productivity For Home And Office
A growing number of computer users are finding themselves in the position of wishing they could be as organized at home as they are at the office. But often, they simply don't have access to the software that's on their office network.
Fortunately, there are user-friendly solutions for home and business use. For example, the leading productivity suite on the Mac platform offers seamless compatibility with PCs and solutions to common customer needs.
7). Event Planning Tips The Pros Use
Putting together a big event is no small accomplishment. That's why many organizations call on a professional event planner. Sometimes, however, you may have to organize a big event by yourself.
Kara Mickelson, a corporate planner for Toyota Motor Sales U.S.A., Inc., has planned everything from intimate dinners to corporate meetings to citywide events for 20,000 people.
8). Five Tips For Combining Work And Leisure While On The Road
When your job takes you away from home, bringing your family along may actually make good business sense. With travel industry experts predicting an overall increase in daily hotel rates for 2006, combining work and pleasure not only helps keep the family together but could save you money.
According to Travelocity, half of all business professionals include a leisure component in their work-related travels, with more than 70 percent planning to bring family with them on trips this year.
9). The Psychology Of Stacking
Your desk may reveal more to your co-workers and boss than you may think. In fact, a recent survey conducted on behalf of a desktop solutions line suggests there are three distinct organizational types in the typical office-"pilers," "filers" and "tossers." Chances are, the person who has heaps of piles on the desk sits next to you, the obsessive filer sits across from you and the person who throws everything away is down the hall.
10). Improving Schools: Getting Down To Business
When it comes to investing in America's future, business leaders are saying the smart money is on education.
"Education is the whole ball of wax. Capital can go anywhere in the world to buy labor, and there is nothing we can do to change that. It comes down to having the labor that is best educated and has the most skills. That is what is going to attract capital and create jobs," explained Patrick Byrne, chairman and CEO of Overstock.
11). Building Up The Old Neighborhood Hometown Pride-Investors have been working to renovate old neighborhoods.
If you've noticed that the "bad side of town" has taken on a surprisingly good look, you're not alone. That may be because investing in the look and feel of communities has become big business-and towns across the country have benefitted.
Buying and remodeling residential real estate at breakneck speed has become a hot career for private investors and a huge boost to cities in dire need of a facelift.
12). Entrepreneurs Find New Way To Finance Dream
Statistics show that more than one million people in the United States start a new business each year. That number would be much higher if all the would-be entrepreneurs had the financing required to get a business up and running. In order to accomplish their dream of business ownership, entrepreneurs are finding new and innovative ways to finance their new ventures.
13). Disaster Preparedness For Your Small Business: How To "Weather" Any Storm
In the event of a potential disaster, do you have a business continuity plan for your employees and your business? Are you backing up files on a routine basis, and could you recover them in an emergency?
On average, nearly 60 percent of businesses damaged in a disaster close after a year, according to the Association of Small Business Development Centers.
14). Competing With Color Levels The Playing Field
According to the United States Small Business Administration, small businesses represent 99.7 percent of all employers. There are an estimated 22 million small and midsize businesses (SMBs) in the U.S. today. Such companies are constantly challenged with the need to create a huge impact in a noisy marketplace with a limited budget.
Today, affordable imaging and printing technology makes it possible to build an in-house marketing program.
15). Share And Share Alike With New Flash-Based Media
In a flash, new technology can change the way we capture, save and share memories and important data.
Consider the rapid evolution from floppy diskettes, to CDs, to USB flash drives. We are now able to store and transfer gigabytes of information onto devices the size of a thumb.
However, when sharing digital content with colleagues or friends, sometimes we don't really need large capacities.
16). Tips To Help You Organize
According to a survey conducted by Harris Interactive on behalf of American Demographics, the most common excuse people use for not getting organized is not having enough time. Ironically, those who are organized end up having more time to focus on important tasks and do the things they enjoy most.
"Finding time to get organized simplifies your life and brings peace of mind, which you can't put a price on," says Ronni Eisenberg, author of 10 organizing books including "Organize Yourself.
17). Top Five Tips For Starting A Virtual Business
Are you a virtual worker or thinking of becoming one? If you are, you're not alone. There's been a rise in virtual workers of 800 percent in just the past five years (Nemertes Research 2005). A big reason for this dramatic increase is that it's a great way to start a company, especially if you can work from a home office or out in the field.
With that in mind, a team of experts at Hewlett-Packard came up with these five tips on how to successfully operate a business from your home.
18). Tips For Starting A Franchise
It's estimated that a new franchise opens every eight minutes in the U.S.-and with good reason. The American franchise industry accounts for 40 percent of all retail sales in America.
What Is A Franchise?
The U.S. Small Business Administration says that generally, a franchisee sells goods or services supplied by the franchisor or that meet the franchisor's quality standards.
19). Four Tips To Help You Grow A Business
A few small steps can mean big business when it comes to growing your company.
To create a solid framework for growth, you must research target markets, establish a budget, implement a strong business plan and build a client base.
Small- to medium-sized businesses represent 97 percent of all U.S. employers and generally employ less than 1,000 people.
20). Spring Cleaning For The 21st Century
The way people clean their homes and what they use to clean them have changed for the better.
Spring cleaning-which no longer has to happen in the spring-is a good example. In the Victorian era, warmer weather meant you could stop burning coals and start cleaning the blackish coal dust off the furnishings. Today's methods of heating are cleaner and don't require such a dramatic seasonal cleanup.
21). Opening Doors For Those With Disabilities
There could be good news for the more than 54 million men, women and children with disabilities in America. Many American firms are finding ways to help them so they don't have to struggle to find drugstores, health care facilities, education facilities, hotels, restaurants and shopping outlets that are easily accessible.
With many baby boomers now.
22). Tips On Crafting A Winning Presentation
The difference between a boring presentation and one that leaves an audience excited and wanting more information can often be found in the preparation and the details.
If you want to make sure your audience gets your message the next time you give a presentation, take a look at these simple tips and tools:
• Stop and consider your audience.
23). E-Mail Marketing Turns Small Biz Into Big Biz
Small businesses- from florists to realtors-are quickly catching on that e-mail marketing can be an effective way to quickly reach thousands of customers inexpensively.
E-mail marketing refers to the communications that businesses have with current customers who have given permission to receive e-mails about special offers and new products or services.
24). High-Tech Training For Small Businesses-Available 24/7
There's good news for owners of small-to-mid-sized businesses who want a better understanding of the technology they have come to rely on.
It's no secret that small businesses can gain big benefits by using Internet and computer technology wisely. Fortunately, there are now a number of online resources offered by major tech firms that provide access to information and insight that was once available only from consultants or in a classroom setting.
25). Creative And Affordable Way For Small Businesses To Attract New Customers
One of the biggest challenges that any small business faces is finding creative ways to attract new customers. Without the marketing clout of a Fortune 500 brand, it's hard to get the word out about a product or service. Yet, with so much competition in the marketplace, a business can't afford not to.
The most effective marketing campaigns include a combination of different media.
26). Calculating The True Cost Of Disaster Preparedness
Small-business owners who think preparing for a disaster is expensive should think again. Being unprepared-and losing everything-can mean paying a much higher price.
For example, in July 1996, the president and owner of Brookville Mining Equipment Corporation, Dalph McNeil, faced every business owner's nightmare when the nearby creek crested at eight feet after a 24-hour downpour.
27). Nationwide Poll Reveals Menopause Poses Challenge For Female Executives
Menopause is a natural stage of life in a woman's aging process when the ovaries stop producing estrogens. The process can occur naturally or may be induced by surgery, chemotherapy or radiation. Since estrogens are largely responsible for developing and maintaining the female reproductive system, reduced levels can cause such symptoms as night sweats and hot flashes, vaginal dryness and mood swings.
28). If It's From The U.S.A., Chinese Consumers Say "Send It Our Way"
Americans have always taken pride purchasing products "Made in the U.S.A.," but did you know that Chinese consumers' hunger to buy our homegrown goods is steadily increasing?
A public opinion poll of China's emerging urban middle class-sometimes referred to as "Chuppies"-revealed that they would like to see a greater selection of American goods in their local stores.
29). Using The Web To Jump-Start Your Business
The U.S. Small Business Administration estimates that more than 580,000 small businesses will start up this year. Unfortunately, about 576,000 small businesses will fail during that same time period. So how can entrepreneurs hedge the odds in their favor? One way is to start a Web-based business or take your current business online.
Internet businesses sell merchandise, services, information and most anything a traditional brick-and-mortar business can sell-but often with a smaller operating cost because they only conduct business online.
30). IT Helps Small Businesses Enact Big Ideas
Good customer service is crucial to success in business; there's nothing high-tech about helping customers get exactly what they need. But technology can make the process easier and more efficient.
For most small businesses, investing in information technology (IT) can pay dividends in more ways than one. Not only can technology help companies establish a corporate identity and lower the cost of doing business, it can also help level the playing field.
31). Securely Connecting Health Care Communities
The health care industry is using evolving technologies to improve the practice of medicine and lower costs. One example is electronic health records, which are helping to save lives and reduce costs as more of the nation's hospitals and medical centers adopt such systems.
Electronic health records enable providers to avoid the duplication of exams and procedures, shortening the time it takes for patients to get the treatment they need.
32). Small Business, Big-Time Office
For small businesses in a never-ending fight for clients, first impressions mean a lot. So when a home-based financial planner wants to impress a millionaire CEO, talking stocks at the corner coffee shop just won't do. Trouble is, a one-man shop can't afford a well-appointed office at a prestigious business address. Or can he?
As National Small Business Week recognizes the more than 25 million entrepreneurs who form the backbone of the U.
33). Small-Business Owners Should Check The Mail
Every day, the 25 million U.S. small-business owners juggle countless tasks including purchasing supplies, leading meetings, interacting with customers and handling finances. Business owners are often so preoccupied with daily operations, they lose sight of the bigger picture and neglect planning and investing.
Although filing a tax return may rank as one of the biggest causes of stress for a business owner, a subsequent refund check is an opportunity to reinvest in the company.
34). Hate Your Workspace? Convincing Your Boss To Change It Could Benefit Everyone
Working inside an office cubicle may be hazardous to your workplace happiness. As a matter of fact, if you aren't satisfied with the physical workspace at your current job, you have lots of company. A recent study found that nearly three-quarters (73 percent) of respondents felt the same way.
That's something many businesses are taking note of. With more people spending more time in their office, the visual appeal and physical comfort of their work environment are becoming increasingly important.
35). Healthy Living. 50 Years Of Feeling Good
Anyone who loves to get into hot water will be in a whirl about the 50th anniversary of the Jacuzzi® hydrotherapy pump. The invention created an industry for outdoor, portable, above ground hot tubs. Although the benefits of hydrotherapy have a long history, what opened the floodgate for moving water were the Jacuzzi brothers.
It began in the early 1900s, when the seven brothers emigrated to the U.
36). Five Tips To Managing Your Small Business
Managing a small business is rewarding, both personally and financially. However, it is also stressful and time consuming. By keeping in mind the following five tips, small business owners can better manage their business and feel less stressed.
• Maintain a healthy work-life balance. If your business is run out of your home, try to set business hours that you work by, take breaks throughout the day or go out for lunch.
37). An Easy Way To Make Your Small Business More Visible-For Free
No two small businesses are alike, but most want to be like their larger counterparts in some key respects. For example, even if you own a company with only a few really great customers, you want to be visible enough to attract new customers, boost your odds of securing repeat business and do all you can to improve customer satisfaction.
The key, according to the U.
38). New Online Ad Service Targets Consumers By Area
It is now easier for businesses to use the Internet for connecting with consumers in their communities.
About 55 percent of consumers used a search engine to find information about a local business last year, up from 47 percent in 2003, according to market-research firm Kelsey Group. When people are looking for products and services such as restaurants, car repair shops and florists, they tend to spend their money in an area near where they live, work or play.
39). Helping To Develop Student Leaders
There's good news for students who want to unlock their potential and pursue their dream of becoming a leader in the business world.
An organization committed to bringing business and education together is offering a series of workshops and events designed to serve the needs of middle level, high school and college students.
Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) is a nonprofit education association with a membership of a quarter million students preparing for careers in business and business-related fields.
40). Compromising Business Behavior: How Not To Expose Your Company's Secrets
Everyday behaviors such as using your laptop at the airport or conducting a business call while walking down a crowded street can jeopardize your company's information.
"Most corporate intelligence losses aren't a result of high-tech crime," says Ira Winkler, president of the Internet Security Advisors Group and author of "Spies Among Us: How to Stop the Spies, Terrorists, Hackers, and Criminals You Don't Even Know You Encounter Every Day.
41). When Tax Day Comes Four Times A Year
For more than 10 million Americans, tax day comes up to four times a year. Many small business owners, as well as people earning income from investments, rental property or alimony, are often required to pay quarterly estimated taxes every April, June, September and January.
Many filers struggle to determine how much they owe, or worse, forget to make payments altogether-a costly mistake when underpayment typically results in additional penalties and fines.
42). Mergers and Acquisitions: Assessing Information Technology Critical Ingredient for Success
Merging companies or acquiring a new business is almost always an incredible challenge, regardless of the circumstances. Decisions such as how to procure financing, provide due diligence and foster positive reactions to the change usually get made quickly and under a tremendous amount of pressure. Often the last thing on anyone's mind is getting a handle on the information technology (IT) in place at both companies.
43). Is "Made In the USA" Destined To Be A Thing Of The Past?
There may come a time in the not-too-distant future when we don't make things in this country anymore. This isn't hype, this is basic economics. It is also two government policies at odds with each other. Policies that can and should change this year.
For decades our government has been pushing industries into using natural gas for their energy. Natural gas is a clean and efficient energy source, reducing greenhouse gas emissions by about 35 percent over other fossil fuels.
44). Prohibition's Other Ending Remembered On April 7
While Prohibition's repeal came on December 5, 1933, American brewers celebrate the end of that era with "Brew Year's Eve" on April 7. It seems the country's brewers were back in business on this earlier date, when Americans enjoyed beer as their first legal drink in 12 years.
Franklin Delano Roosevelt's support for repeal helped him win the 1932 presidential election.
45). Finding The Phone Service That's Right For You
Increasingly, when it comes to selecting a telephone service, consumers are making the call.
They are doing this by taking advantage of a growing number of ways available to communicate, from "plain old telephone service" to wireless phones to phone service from cable companies.
It's even possible to use an Internet connection to make phone calls.
46). Misuse of Your Company's Software Volume License Keys Can Cause Big Headaches
It sounds harmless enough: An employee uses software at work and wants to continue using it at home. So he takes a copy of the software home, installs it and then validates it using his employer's volume license key (VLK)-a special code that software-makers issue to organizations with volume license agreements to allow activation of their software..
47). Make A Wave With Your Web Site
When was the last time you went surfing? While surfing is a popular water sport, it is also a term for browsing online. Clients surfing the Internet could be looking for your Web site. Maybe it's time to get your business on the information superhighway.
A Web site might be the first introduction that potential customers have to your business. Here.
48). Free Software Simplifies Printing Orders
With the latest software, submitting a print order can be as easy as printing a list on your own computer.
Unlike orders placed through a Web site, this innovative printing tool works from inside desktop programs, providing easy access to services not available on most home or office printers.
This second version of File, Print FedEx Kinko's software, first introduced in 2004, has new features that include the ability to print multiple files per order and an automatic preview that helps customers proof their order.
49). Make Meetings Easier And More Organized
Modern business takes teamwork. No one can do it alone. That's why today's corporate environments are designed to facilitate people working together. Computer networking helps bring employees into sync, but even more important is the sort of face time you can only get by meeting in person-provided meetings are run efficiently.
Anyone who's ever put a meeting together knows just how time-consuming it can be.
50). Equipment Ownership 101: Tools Of The Tractor Trade
A growing number of American families are getting back to nature and purchasing rural spreads-their own "little pieces of heaven." And in the beginning, they may feel they can handle all of the related outdoor tasks. But work and school schedules often leave only the evenings and weekends for chores, so it becomes increasingly difficult to keep the property maintained.
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