Paul Altobelli Profile and Articles

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1). Looking for a Great Italian Meatball Recipe?

Wrap your lips around this one.
The Best Meatball Recipe
Can be prepared in 45 minutes or less.
Ingredients

1 pound combined be

2). How to Create an Abundant Flow of Perfect Customers
What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals.

3). Increase Open Rates: Be Direct With Busy Readers
On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results?

4). Are You Leaving Money On The Table With Your Upsells?
I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purchased. But, is this necessarily the best practice?

5). How To Optimize Your Website For Yahoo
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot!

6). Website Not Generating Enough Leads? Is It Really Trying To?
Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone and call...

7). Want a Better Search Engine Ranking? Try These Easy Steps
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot!

8). Does Short Web Copy Outperform Long Copy?
On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet?

9). 12 Tips To Get The Most ROI From Your PPC
Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC:

10). 8 Steps To Getting Your Web Site Crawled
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.

11). 5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.

12). 7 Tips to Speed Up Your Web Site and Capture Holiday Shoppers
The holidays can be a stressful time, and when you add in the fact that the US economy has been a bit bleak, your visitors will be in no mood to wait endlessly while your dinosaur of a web page finally loads in their browser.