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Karon Thackston Profile and Articles
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1). Review: Michael Masterson's Accelerated Program for Six-Figu
by Karon Thackston © 2005http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I
2). Solving the "I Get Tons of Traffic But No Sales" Mystery
by Karon Thackston © 2003http://www.copywritingcourse.comI can’t even begin to tell you how many times I’ve heard the statement, “I get to
3). Are You Asking the Right Questions in Your Copy?
Its a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotio
4). The Best Place to Put SEO Copy on Your Web Page
It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.
5). Lower Cost & Increase Conversion of Your AdWords Ads
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen.
6). Review: Words That Sell
by Karon Thackston © 2005
http://www.copywritingcourse.com/wordswork.html
It's the G
7). Rules, Regs, and Recommendations for Search Engine Copywriti
by Karon Thackston © 2003http://www.copywritingcourse.comCopywriting is a primary factor when it comes to achieving good search engine pla
8). Is It Time For A Copy Facelift?
by Karon Thackston © 2003http://www.copywritingcourse.comI just had to laugh! During a recent conversation about how often you should chan
9). Case In Point: What You Need To Know About Link Popularity
by Karon Thackston 2003http://www.copywritingcourse.com Link popularity. The term has flooded the Net over the last year, and everybody
10). Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywritingcourse.
11). A Lesson From The Apprentice That Can Make You A Master
I have to admit, I was curious. When I saw previews of a new show called The Apprentice, it made me want to at least watch the premiere
12). Case In Point: Consistent Response Rates of 50%
by Karon Thackston 2002http://www.ktamarketing.comWe are all so inundated with advertising these days that we barely take note any more.
13). Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done.
That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders.
14). Is Your Copy Upside Down?
by Karon Thackston © 2003http://www.copywritingcourse.comAs a professional copywriter, I’ve seen my share of copywriting mistakes. One tha
15). Advertising Secrets I Learned From The Kirby Vacuum Cleaner
by Karon Thackston 2001
http://www.ktamarketing.com
I was just sitting here
16). SEO Copywriting Makeover: Finding the Right Trigger
by Karon Thackston © 2005
http://www.copywritingcourse.com
You've got a great product or service. N
17). SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimizati
18). Case In Point: Get A Full-Page Magazine Ad Free
by Karon Thackston
http://www.ktamarketing.com
As you know, I am continually o
19). Your Target Audience Who Are They & What Do They Want?
by Karon Thackston 2003
http://www.copywritingcourse.com
It still amazes
20). Choosing Keywords That Bring the Best Results
by Karon Thackston 2003http://www.copywritingcourse.comAs a search engine optimization copywriter, Ive seen my share of keywords. When
21). Copywriting Makeover: It’s Not About YOU, It’s About THEM
by Karon Thackston © 2003http://www.copywritingcourse.comI’ve always loved scented candles. They help create a cozy atmosphere. They give
22). Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an importa
23). An SEO Copywriting Makeover Turning Not Into Hot Part
by Karon Thackston 2003http://www.copywritingcourse.comI recently took on a project for a Web site that sells gas logs that I thought wo
24). Your FAQ Page - A Sales Tool? You Bet!
by Karon Thackston 2006
The FAQ page a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites Ive visited use this page as a sales tool.
Did you think of that? If not, youre losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site.
25). Nip and Tuck – Three Quick Tricks for Writing SEO Copy
by Karon Thackston © 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to get h
26). “Super Verbs” Really Move Your Copy
By Karon Thackston © 2004http://www.learn-copywriting.comRun or hustle? Eat or devour? Move or scurry? You can boost the power of your cop
27). Enough With the Upsells Already!
28). One Product, Three Customers, Three Different Ways To Write
2006
My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Everybody needs and can use a computer.
29). How To Write Persuasive Subject Lines
by Karon Thackston 2005
http://www.copywritingcourse.com
Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it's vital to make the most of your introduction via the email subject line.
30). Case In Point: Consistent Response Rates of 50%
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Article Title: Case In Point: Consistent Response Rates of 50%
Author Name: Karon Thackston
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31). SEO Copywriting Makeover: Good Rankings but No Sales Part 2
by Karon Thackston © 2004-2005http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site t
32). Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling thats been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot
33). Making Your Sales Copy Sell Even In A Recession
by Karon Thackston 2002
http://www.copywritingcourse.com
34). Top 5 Exercise Plateau Breakers
Plateau. That dreaded word that you do not want to hear, let alone experience. Especially if you have been diligently exercising in an attempt t
35). What SEO Copywriting Is and Isn't
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines.
36). A Secret For Discovering What Your Customers Want
by Karon Thackston 2001
http://www.ktamarketing.com
Doesn't it drive you cra
37). “Out of Focus” Ads Can Cost You Customers
by KaronThackston © 2003http://www.copywritingcourse.comAs I was riding down the road last week, I noticed a billboard. As I sat waiting o
38). Case In Point: Designing A Site That Demands High Traffic
by Karon Thackston 2002
http://www.ktamarketing.com
Marnie Pehrson may not
39). Short Copy: Understanding Its Purpose Can Increase Sales
Short Copy: Understanding Its Purpose Can Increase Salesby Karon Thackston © 2003http://www.copywritingcourse.comI believe it was Mark
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