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Karon Thackston Profile and Articles
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1). “Super Verbs” Really Move Your Copy
By Karon Thackston © 2004http://www.learn-copywriting.comRun or hustle? Eat or devour? Move or scurry? You can boost the power of your cop
2). A Lesson From “The Apprentice” That Can Make You A Master
I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere
3). A Secret For Discovering What Your Customers Want
by Karon Thackston © 2001
http://www.ktamarketing.com
Doesn't it drive you cra
4). Advertising Secrets I Learned From The Kirby Vacuum Cleaner
by Karon Thackston © 2001
http://www.ktamarketing.com
I was just sitting here
5). An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part
by Karon Thackston © 2003http://www.copywritingcourse.comI recently took on a project for a Web site that sells gas logs that I thought wo
6). Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot
7). Are You Asking the Right Questions in Your Copy?
It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotio
8). Case In Point: Consistent Response Rates of 50%
by Karon Thackston © 2002http://www.ktamarketing.comWe are all so inundated with advertising these days that we barely take note any more.
9). Case In Point: Consistent Response Rates of 50%
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Article Title: Case In Point: Consistent Response Rates of 50%
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10). Case In Point: Designing A Site That Demands High Traffic
by Karon Thackston © 2002
http://www.ktamarketing.com
Marnie Pehrson may not
11). Case In Point: Get A Full-Page Magazine Ad Free
by Karon Thackston
http://www.ktamarketing.com
As you know, I am continually o
12). Case In Point: What You Need To Know About Link Popularity
by Karon Thackston © 2003http://www.copywritingcourse.com Link popularity. The term has flooded the ‘Net over the last year, and everybody
13). Choosing Keywords That Bring the Best Results
by Karon Thackston © 2003http://www.copywritingcourse.comAs a search engine optimization copywriter, I’ve seen my share of keywords. When
14). Copywriting Makeover: It’s Not About YOU, It’s About THEM
by Karon Thackston © 2003http://www.copywritingcourse.comI’ve always loved scented candles. They help create a cozy atmosphere. They give
15). Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an importa
16). Copywriting With Google's Dynamic Keyword Insertion Tool
© 2006, All Rights Reserved
Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google's dynamic keyword insertion tool.
17). Enough With the Upsells Already!
18). Is It Time For A Copy Facelift?
by Karon Thackston © 2003http://www.copywritingcourse.comI just had to laugh! During a recent conversation about how often you should chan
19). Is Your Copy Trusted by Google?
by Karon Thackston © 2006, All Rights Reserved
As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I've preached with fervor for years.
20). Is Your Copy Upside Down?
by Karon Thackston © 2003http://www.copywritingcourse.comAs a professional copywriter, I’ve seen my share of copywriting mistakes. One tha
21). Keyword Use That Goes Beyond the Search Engines
© 2006, All Rights Reserved
It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site.
22). Making It Easy for Customers To Choose You
© 2006, All Rights Reserved
Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with. It shouldn't be this hard, should it? What's holding you back? Probably lack of information.
Here's something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you.
23). Making Your Sales Copy Sell… Even In A Recession
by Karon Thackston © 2002
http://www.copywritingcourse.com
24). Nip and Tuck – Three Quick Tricks for Writing SEO Copy
by Karon Thackston © 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to get h
25). Review: Michael Masterson's Accelerated Program for Six-Figu
by Karon Thackston © 2005http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I
26). Review: Words That Sell
by Karon Thackston © 2005
http://www.copywritingcourse.com/wordswork.html
It's the G
27). Rules, Regs, and Recommendations for Search Engine Copywriti
by Karon Thackston © 2003http://www.copywritingcourse.comCopywriting is a primary factor when it comes to achieving good search engine pla
28). SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimizati
29). SEO Copywriting Makeover: Finding the Right Trigger
by Karon Thackston © 2005
http://www.copywritingcourse.com
You've got a great product or service. N
30). SEO Copywriting Makeover: Good Rankings but No Sales Part 2
by Karon Thackston © 2004-2005http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site t
31). Short Copy: Understanding Its Purpose Can Increase Sales
Short Copy: Understanding Its Purpose Can Increase Salesby Karon Thackston © 2003http://www.copywritingcourse.comI believe it was Mark
32). Solving the "I Get Tons of Traffic But No Sales" Mystery
by Karon Thackston © 2003http://www.copywritingcourse.comI can’t even begin to tell you how many times I’ve heard the statement, “I get to
33). The 2 Most Common Mistakes When Writing With Keywords
© 2006, All Rights Reserved
It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Copy that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things.
34). Top 10 SEO Copywriting
What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.
Before I do, however, I want to make a couple of things very clear.
35). You Are Empowered By God
© 2006, All Rights Reserved
Did you know God has provided ways in His word to empower His children? Did you know there are specific things you can do to contribute to answered prayer, good health, a peaceful life and more? It's true!
Once we are saved, we don't just float through our days hoping to catch God in a good mood when He is willing to answer prayer or provide for our needs.
36). You Are Empowered By God In Your Finances
© 2006, All Rights Reserved
In the first article I wrote dealing with empowerment ("You Are Empowered By God"), I outlined several principles that pertain to God's word with relation to answered prayers. We saw how God makes covenant promises (contract or agreement promises) and how we are empowered by God Himself to bring about many of the blessings that are mentioned in the Bible.
37). Your Target Audience – Who Are They & What Do They Want?
by Karon Thackston © 2003
http://www.copywritingcourse.com
It still amazes
38). “Out of Focus” Ads Can Cost You Customers
by KaronThackston © 2003http://www.copywritingcourse.comAs I was riding down the road last week, I noticed a billboard. As I sat waiting o
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