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Karra Maxim Profile and Articles
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1). Google Proof Your Business From Updates
With the relative chaos that surrounded Google’s last major search engine algorithm update (Big Daddy) now on the ebb, there is now time to reflect –but not a lot of time. Google will continue to update its search engine algorithms, and sometimes in essential, infrastructural ways, as they seek to improve the quality of searches. Indeed, in all the fuss over Big Daddy the fact that the Jagger update (which temporarily gave msn.
2). Pay Per Click (PPC) - A Permanent Addition To Your Marketing Mix?
Pay per click (PPC) advertising is the hottest and perhaps most effective way for many Internet advertisers to reach their intended audiences. It is a marketing device that should be included in the tool box of any company which has or plans to have a presence on the net. The keys to pay per click are deciding what type of clicks to use and how to make sure that each click targets the audience a company wants to reach.
3). Tips To Improve Conversion Rates From Your Website
When you improve the conversion rate on your site, you raise the percentage of visitors to your site who become customers, purchasing your product or subscribing to your service. Raising conversion rates is, or should be, the goal of every ecommerce marketer or business owner.
The average conversion rate for ecommerce and subscription based sites is widely debated.
4). Why You Must Know Your Traffic! The Power Of Using Web Analytics
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don't use web analytics to track the behavior of traffic to and on your site, then you won't know the answer to any of these questions! If you don't know the answers to these questions, then you won't know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site.
5). Black Hat SEO Versus White Hat SEO
Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?
White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines.
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