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Kathy Gulrich Profile and Articles
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1). Budget is NOT a four-letter word!
Okay, here goes. Just about everything you'll ever need to know about budget, right here, in three sentences: Start with all the money you hav
2). Testimonials: What's in it for them?
Copyright 2006 Kathy Gulrich
When it comes to marketing tools, we're all pretty good at asking "What's in it for me?"
Let's use testimonials as an example. You might use testimonials because:
* Testimonials are much more believable, more credible, than advertising
* They can be used to say things about you, or your products or services, that you.
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