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Kenn Schroder Profile and Articles
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1). Building Solid Traffic With Backlinks
Many coaches put up web sites with the hope of getting clients from the Web. What usually happens is they get nothing.
Here’s the reason.
A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper.” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.
You need to build traffic to your site.
2). How to Hunt for Big-Game Backlinks
In the first part, we discussed how backlinks bring you direct traffic in addition to increased search engine rankings. That’s totally awesome!
In the second part, we went into keys on creating a good backlink. This included choosing good places for backlinks, as well as making the link attractive to both search engines and people.
In this third part, we will get you started on where to start looking for backlinks so you can begin to build traffic, get more clients, and sell more products.
3). Is Your Site The Weak Link In Your Sales Chain?
Two Big Hurdles Your Prospect Must Jump Over
In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?" Is your web site helping prospective customers answer these questions? Or is your site the weak link in your sales chain?
Insights into Understanding Your Buyer
Today's buyer has a lot of resources at their hands compared to the past.
4). Keys to Creating a Solid Backlink
Many times your site will get backlinks without you asking for them. This article doesn’t go into those kinds of links. Instead, we focus on the links you can control and specifically request.
Additionally, this article doesn’t go into backlinks from paid advertising like Google ads. Those kinds of links often don't carry much value in the eyes of search engines.
5). SEO Mistake - $30 for a Cagillion Search Engines
Search engine optimization (SEO) or preparing your web site to get high rankings on search engines is all the buzz. Because of the attention it’s getting, there are a lot of bogus or rather not-very-useful services out there trying to win your buck.
As a busy coach, with limited time and money resources, it can be very tempting to jump on some of the bogus claims of bringing you website traffic.
6). Don't Mistake a Web Site for Advertising
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site from being lost in cyberspace.
Why is my web site not advertising?
So why is putting up a web site not advertising? Well, let's begin by looking at what advertising really is.
7). Should I Use "We" or "I" On My Coaching Site
Writing content for your web site can be a royal pain in the you-know-what. One part of the challenge is whether you should use "we" or "I" when writing content for your web site.
There are actually two problems within this issue:
1 - The obvious - whether to use "I" or "we"
2 - A bigger, deeper, hidden problem
Let's start with the first one.
8). 5 Ways To Boost Word Of Mouth With Your Website
Why you should focus on your word-of-mouth advertising.
One of the biggest reasons people don't buy is lack of trust. Your product or service can be astounding, but if prospects don't trust you, they won't buy. A word-of-mouth referral comes with a high degree of trust compared to other advertising methods. The more trust your prospect has in you, the easier it is to sell.
9). Coach Web site SEO - Terrific Title Tags
If you are new to search engine optimization and want to boost traffic to your web site, writing good Title Tags is a great place to start.
Many coaching web sites lack good page titles. They are often completely ignored during the design process or just poorly written.
This causes two main problems:
Firstly, a poorly written title won't get many clicks.
10). 3 Ways Coaches Can Use Their Site To Get More Clients
Coaches have a big challenge when seeking clients. They are selling the unknown.
By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don't really understand how it works.
When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.
11). Avoiding The Carriage Before The Horse
Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow your subscriber list, sell products and get more clients. It can be a great way to grow your practice.
But it can also be a big disappointing nightmare.
A lot of businesses have pumped a lot of time and money into search engine marketing efforts (SEO) only to find them useless.
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