Kris Mills Profile and Articles

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1). 40 Essential Communications Pieces For Your Sales Arsenal
I often get asked what sorts of sales pieces does a business needto maximise their sales conversions and repeat sales. Well - every business I

2). 16 Quick Retail Promotional Ideas To Increase Your Sales Wit

1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your p

3). 21 Ways To Increase The Pulling Power of Your Ads
If you’re re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It’s t

4). Buyer Scepticism ... 5 Easy Ways to Eradicate It

When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about

5). 32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performi

6). 8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write.

7). 11 Tender Writing Sins ... Part One
Put simply, producing a winning tender is all about being able to sell your company face to face and on paper. It's about addressing the needs

8). The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential clientthought in the same way. But in reality, they don't.The good new

9). The Art of Reading Your Buyer's Mind
Wouldn't it be fantastic if you had a crystal ball and you could read yourprospects' minds you knew what they were thinking when you were making y