L A Parmley Profile and Articles

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1). How to Create a Profit Pulling Unique Selling Proposition in 4 Easy Steps
Here’s a little exercise that will help you get a good start on creating your unique selling proposition.

2). Discover the Basics of a Unique Selling Proposition
Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.

3). Do You Have a USP?
Discover the importance of creating a profit pulling USP for your small business.

4). Why Should You Incorporate Your Business?
With all the paperwork involved in incorporating, what are the advantages to a small business owner?

5). Taking Orders Online – Are You Portraying the Right Image?
Discover how to take orders online safely and securely.

6). Is Your Website Image Up to Par?
Consumers are wary. No one wants to be taken advantage of by a scam. Make sure your website image is up to par.

7). How Do Jay Abraham's Fundamental Truths for Increasing Your Profits and Audio Tie Together? – Part 1
Should I refresh your memory about what Jay Abraham teaches?

One of the fundamental truths according to Mr. Abraham is that a business can only grow in three ways.

8). Using Niche Concepts to Catapult Your Website
No matter how you plan to make money from the internet, you must learn that the most successful websites don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. Whether you are promoting your own products or services or someone else’s, you need to hone in on your niche.

9). The Power of the Reassurance Letter
Learn a top secret for satisfying your customers. Send them a reassurance letter along with the product or service.

10). The Tax Connection: Small Businesses and Tax Time
I’m sure you’ve heard the daunting statistics that only 1 out of every 5 businesses makes it to their 5th year. But do you know why this is true?

While I can only speculate, I have heard one of the biggest reasons for business bankruptcy is taxes.

11). Reasons Why You Should Niche Your Business
Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily.

12). How Do Jay Abraham's Fundamental Truths for Increasing Your Profits and Audio Tie Together? – Part 2
Let’s recap. In part 1 of this article, we touched on the three ways to increase your profits; your marketing, your products and your back-end. We also explained how audio could be used effectively to increase all of them.

13). The Dangers of Pesticides
DDT (dichloro-diphenyl-trichloro-ethane) is one pesticide that has been unquestionably labeled hazardous to our health. It has been linked to cancer and is actually banned from all use in America now.

14). How to Get on the Good Side of Internet Surfers
Discover the facts about educating your customers. Win them over before you ask for the sale.

15). The Beauty of Newsletters
Newsletters just keep getting more and more recognition as a means for building profits in all types of businesses.

16). How Will a Profit Pulling USP Help Your Small Business?
A USP is an attempt to express the uniqueness of your business in a single statement. Discover how it can help grow your small business.

17). Do You Have a Back-End Marketing Strategy in Place?
Discover how creating a back-end marketing strategy can pay-off.

18). Do You Really Know How to Treat Your Customers?
Discover tips for providing excellent customer service to your clients. Turn your clients into raving fans!