|
|
Life Coaching Institute Profile and Articles
|
Display by:
Popularity |
Title |
1). How to Get More Referral Business
Word of mouth is one of the most effective ways to grow your coaching business. It’s free, or at most costs very little, yet very few coaches use it to anywhere near it’s potential!
Consider this: if you got just one referral from each one of your clients, over the next 60 days you’d double your client base! What would that mean to your potential income and how many more people would you be helping in supportive and uplifting ways?
So, how do you maximize word of mouth? Here are 5 Steps you can take now…
1.
2). Developing a Marketing Mindset: Part One
Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others.
As a coach, the extent to which you are able to fulfil that objective is contingent upon two factors. Firstly, your skill and effectiveness as a coach; and secondly, on the number of clients you are able to affect through the application of your services.
3). Developing a Marketing Mindset: Part Two
In a previous article we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how marketing is a critical process in achieving your coaching objective of having a positive impact on the lives of others.
4). Should I Offer Free Coaching Sessions?
This is one of the most frequently asked questions, particularly by new coaches. Of course, there is no single correct answer. You should do what’s right for you and for your vision of your coaching business. As such it’s critical to stay mindful of your objectives.
There are generally 4 reasons why as a coach you would undertake pro bono work:
1.
5). Education vs Sales-Based Marketing
What’s the single most important process determining whether or not your coaching business is successful?
The correct answer to this question can completely change your coaching business forever. It can change your perception of your business. It can change your focus in your business. It can change how you go about operating your business. And most importantly, it can determine the success or otherwise of your business.
|
|
|
