Michele PW Profile and Articles

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1). 5 Tips to Get More Results from Your Marketing Materials
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there's no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what's the one thing? The results I got for my clients.

2). Are You Working Yourself Out of Your Business?
I admit it.

I'm a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome.

I know I'll never be cured. But I can at least work on controlling it.

I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition. (In fact, it's so prevalent I'm thinking about starting a recovery group for this.