Michele Pariza Wacek Profile and Articles

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1). 10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)
In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that's just the beginning. Below are 10 ideas of different income sources you can use to increase your business's bottom line:

1. Sell a variety of services.

2). 7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than adv

3). Need a Great Idea? Feed Your Brain
A lot of great ideas happen when two or more other ideas collide to form something completely new. Think of this like those old chemistry movi

4). Are Creative Stereotypes Holding You Back?
Here's a quick quiz:1) When I see a see a sunrise, I'm moved to:A. Compose a poem.B. Try and capture the beauty with my paints and bru

5). Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does.Bu

6). Copywriting 101: How to Get Your Customers to Take Action
If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.

So, what is a call to action? It's telling people what action you want them to take. Typical calls to action include:

Hurry in today.
Buy now.

7). Advertising and Community Relations -- Get the Best of Both
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like

8). What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.

9). How Snorkeling Can Help Your Business
Recently I visited Hawaii for the first time. There were a lot of "firsts" on that trip, including snorkeling. Luckily, the friends I was with had snorkeled before and were able to give me some advice. The most important advice was "relax." So, what does this have to do with your business? Sometimes you need to relax in your business as well.

10). Social Networking -- What Is It And Why Your Business Needs It
You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business.