Michelle Howe Profile and Articles

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1). Is Your Website Outdated?
A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market.

2). Why is an Office Plant Like a Website?
It may seem strange to compare a website to an office plant, but there are similarities. For many business owners, their website is like an ignored office plant that dies from lack of attention.

3). Importance of E-Mail Signatures
Every e-mail you send out is a representation of your company. Every word you write says something about your company. Therefore, every message you send needs to be professional and complete.

4). 11 Tips to Energize Your Website Copy
Imagine; you spend thousands of dollars designing your website and no one comes. Why? It could be that you forgot about the content or you didn’t invest enough in the message. Good website content delivers the right message in the right way.

5). Are You A Presentation Karaoke Machine?
As a service provider, one of the best ways to market your business is to offer free presentations at association meetings. It’s a great way to share knowledge and build relationships. However, you’ve got to entertain as well as inform.

6). Get Higher Google Rankings
Want to know what Google is looking for in a Web site and how to ensure that your Web site content is meeting the guidelines of Google? You may not be a Webmaster, but if you are writing the content for your Web site, you need this information.

7). Take Away the Internet Language Barrier
Is there a language barrier on your Web site? No, I’m not talking about someone who doesn’t speak English. I’m talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I’d call that an Internet language barrier.

8). How to Create an Impossible Website
A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision. Anything you do to interfere with that decision making process is going to cause your visitor to abruptly leave the site.

9). Using Your Homepage to Tell a Story
A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. The homepage of a website is probably the most important place to tell a good story. What you want to do is grab the attention of your visitor and keep them reading through the content of your homepage.

10). How Engaging is Your Website?
A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again.

11). Stop Sabotaging the Sales Experience
As business owners, we all want to have a successful sales experience with our customers. But sometimes we tend to sabotage that effort, because we try too hard to sell (both on our website and in person).

12). How to Get E-Mail Successfully Delivered
E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters. The sad fact is that often over 30% of messages never reach recipients because they are interpreted as spam.

13). 5 Tips for Making the Right Impression with Email
Five tips on how to create email that makes the right impression

14). Sell Solutions, Not Products
You earn wealth by serving other people; by finding the things they want and giving it to them in the form of a product or service. Entrepreneurs who understand this secret will never have to worry about cash flow.

15). E-Mail: The Big Time-Waster
Although e-mail is our primary tool for business communication, it wastes time and can cause miscommunication. The need to read e-mail throughout the day has become a big time-waster for companies. Most people have two or three e-mail accounts so that double or triples the time spent checking e-mails.

16). Earning Customer Trust Online
Building customer trust online is a combination of good
branding, good design, and good content. Even a reputable brand with a poorly designed website would cause people to leave.

17). Reduce Shopping Cart Abandonment with Themed Navigation
According to the MarketLive Performance Index 2007 approximately 96% of visitors to an e-commerce website will not make a purchase and nearly 58% of shoppers will abandon their cart before completing their order.