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Neil Sagebiel Profile and Articles
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1). 22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.
You need to get inside peoples’ heads.
Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.
2). The Mighty Marketing Newsletter
For many companies and organizations, it’s a powerful marketing tool that attracts and retains customers. I’m referring to the dependable, hard-working newsletter.
On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, “It's a way of staying in touch, proving your expertise, giving beneficial information and gaining confidence.
3). 66 Tips for Writing Copy That Sells
Compiled from my numerous articles and reports on copywriting, the following 66 tips will help you write copy that builds awareness, generates leads and increases sales.
To plan your project, answer these basic questions:
1. What is the piece?
2. What is the subject?
3. Who is the audience?
4. What is the purpose?
5. How will the piece be used?
To prepare to write copy, gather useful online and offline source materials:
6.
4). The One Word Every Prospect Craves
It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."
I’m talking about "you."
"You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, "Unless the reader regards himself as the target of your message, benefit can’t exist.
5). 4 Reasons Why You Need Testimonials to Sell More
The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I’ll call the “proof” section of the brochure, I was rummaging around for testimonials.
The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I’d find some ready made testimonials or at least some material I could use to create some.
6). Perfect Grammar Is for Sales Sissies
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell.
If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language.
As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.
7). 2 Little Words That Work Marketing Magic
In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.
Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.
8). Every Entrepreneur's Worst Nightmare
Gone: Customers, sales, profits. Following is a simple little tale about how it happens.
"Jones was a typical entrepreneur who worked long hours and wore many hats.
"The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest.
"Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.
9). The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."
Accurate, yes. And also incomplete.
For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation.
10). Use the 5 W's to Rock Your Marketplace
Meet the five W's: Who, What, When, Where, Why.
Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news.
Well, yes. But there’s a reason they’ve been around a long time.
Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news stories or publicists cranking out press releases.
11). 7 Essential Tips for Reviewing Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
How can you avoid this dire marketing situation?
By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.
12). 3 Very Important Steps In Selecting A Reseller Hosting Package
Reseller Hosting Packages comes far and wide and from many different hosting companies. You need to read these crucial steps to selecting a Reseller Hosting Package that is right for you.
13). A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.
14). What Every Marketer Can Learn From Jerry Seinfeld
Jerry Seinfeld didn't call it quits because his audience wanted him to end his TV series. No, the comic turned TV star decided it was time to go.
In an interview before the final "Seinfeld" episode, Katie Couric posed this question: "You’re the number-one sitcom, the leading program for a network and the most-watched show on television. Why hang it up?"
"The audience is a child, and you’re responsible for the child," said Seinfeld.
15). Which Television Should You Buy: Plasma Or LCD?
Consumers face a tough decision when they are selecting a television to purchase. Many go to their local retailer to purchase a television and many purchase a television on the world wide web. This article discusses the advantages and disadvantages of lcd (liquid crystal display) and plasma flat screen or flat panel televisions.
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