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Paul Lemberg Profile and Articles
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1). Whats Valuable About Having Values?
Let's talk about values...
Yours.
What kind?
Family values, personal values, corporate values.
So what are values - and why are they important to creating breakthroughs?
Values are things we strive to gain or keep. They are the expression of what is important to us. Values can be concrete things like money, gourmet food, and fast motorcycles, or they can be abstract things like contribution, challenge, or adventure.
Values, along with our beliefs about w...
2). Higher Prices Lead To Higher Profits - Part 2 Of 2
In the first part of this series we looked at the effect prices have on profits. A change to the upside can have a wonderful effect on profits while reckless discounting and careless price reductions will surely have a disastrous one. If you don't fully understand the implications, or haven't read Part 1, go back and do so now. (http://www.paullemberg.com/higher-part1.html)
By now you may be asking yourself, "What should my prices be?"
Before you go start changing pric...
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