Penny Sansevieri Profile and Articles

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1). Tips on Choosing a Title For Your Book
How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. Here's how to create the perfect name.

2). Your Web Site Copy
Save the small talk for your next cocktail party

3). 10 PR Secrets No One Will Ever Tell You
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.

4). Powerful Podcasting
Stop marketing to the eyes and begin marketing to the ears!

5). How to Think Like a Journalist
If your media campaign is on the rails, you may not be thinking like a journalist!

6). Are You a Marketing Savvy Author?
Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right?

7). Secrets of Striking Media Gold with Blogs
If you’re in the midst of your media campaign don’t overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers and in many cases, the single most reliable place to get an accurate assessment of a news item, product, or service.

8). Secrets, Lies, and Publishing
Can authors sue their print-on-demand publishers? Read what the courts say.

9). Tips for Smart Book Promotion
Don't get lured into spending thousands of dollars on bogus book promotions.

10). The Blog Factor
Everything you need to know to start blogging - today!

11). 7 Myths That Will Destroy Your Marketing Campaign
Book marketing expert shares insider information on how NOT to destroy your campaign