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Peter Woodhead Profile and Articles
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1). Use Magic Words to Improve your Sales
Copyright 2006 Peter Woodhead
This is the eigth article in a series of ten about advertising and marketing history.
1937 Another master wordsmith from yesteryear was Elmer Wheeler.
Elmer Wheeler was a marketer of pure genius and he knew that certain words produced vast increases in results over other, less effective wording.
In 1937 he wrote his: "Tested Sentences That Sell".
2). Profit Every Time You See Signs of Strength and Signs of Weakness in the Markets
Copyright 2006 Peter Woodhead
There are two questions that are continually asked:
1. What do I do when I see signs of weakness?
2. What do I do when I see signs of strength?
Before these two critical questions can be answered, ALWAYS remember that true weakness comes in on an UP bar and ….
True strength ALWAYS comes in on DOWN bars.
On true signs.
3). The Most Important Part of Your Copy Will Increase Your Conversion
Copyright 2006 Peter Woodhead
This is the sixth in a series of ten articles.
Good copy is essential if you are to succeed. However, you can have the greatest copy in the world but it’s the headline that will determine whether the rest of the copy gets read or not.
We’re going to give you some great headlines from the past and reasons why they were great.
4). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.
5). Study Human Psychology in Advertising and Marketing and Make More Sales
Copyright 2006 Peter Woodhead
This is the fifth article in a series of ten about advertising and marketing.
1912 Now, consider point #2 from my fourth article.
Knowing what makes people buy.
This is probably the least understood principle in marketing. The fact is, people have been sold to by the same techniques for centuries.
Why?
Because human emotions haven’t changed over time – and they never will.
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