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Richard D S Hill Profile and Articles
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1). What Is A Brochure Site?
When you look around and research what people think the purpose of a brochure is you find suggestions such as:
“The first question you need to ask yourself is ‘What does my company want this brochure to do?’ or ‘What purpose will the brochure serve?’ and ‘What target audience is it intended to reach?’”
When you then research what the answers to these questions are you get things like: ‘to provide information’; ‘to enhance our image’; ‘as a PR tool’; ‘to provide product information’.
2). Web Site Analysis 101
Eliminate guesswork and measure success – that is what analysing your website visitors' behaviour [or web analytics] is all about. Understanding where they came from, where they land and what people are doing on your site.
Virtually all web-hosting services provide rudimentary analytics that can help you begin to understand what users are doing on your site.
3). Website Payments - Some Tips
Accepting electronic payments is essential to an ebusiness. The UK is Europe's largest ecommerce economy with 27.7 million UK having shopped online- and it is growing fast.
For many smaller businesses setting up shop online and finding the best way to accept payments is a confusing and frustrating task. How can you join in by accepting payments online? What do you have to do?
Online payment systems can be challenging to implement and understand, but overcoming the 'barrier to entry'; created by this can give you a competitive edge.
4). Top Tips For CRM
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM). To do that you have to know what your customers really want and really think about your business and then use that to deliver better products and services, improve customer service and increase sales opportunities.
5). Do Definitions Tell You How To Create A Better Business?
When talking to people about what they think is involved in marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design it is quite clear that most people have a confused and jumbled view about what they all are, what they cover, which is most important and which is easiest to understand.
It is nearly always the case that someone understands what is meant by graphic design – not a surprise, perhaps, as it has been around the longest and has it’s roots in “old technology”.
6). Website Navigation - Some Tips
The navigation scheme you set up for your web site acts as its road map so it needs to be clear, structured and intuitive. No matter how good a site looks or how much useful information it has, if it does not have sensible navigation it will confuse visitors or drive them away. If a person has to look hard to find where they need to go, then they quickly lose focus and that is fatal to your chances of keeping them on site.
7). Top Tips For SEO
SEO = search engine optimization. Good search results are essential to your site. Many people do not go beyond the first page of the results pages so you need to ensure that your site is search engine optimised or you wont get any traffic never mind the right sort of traffic – traffic that brings you business that is.
So what are the things you need.
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