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Rob-Sullivan Profile and Articles
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1). Stop Wasting Money on SEM: Know Your Customer to Know your User
While it may seem obvious to many of us in the industry (The so-called veterans) it may not be that obvious to all.
That is, no matter what rankings you achieve or how much you are spending on your PPC in a month, you really should only consider one thing: Your customers. 100% of your efforts must revolve around who your customer is.
In this article I give some tips to ensure that your marketing campaign revolves around your customer.
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