Robin Forbes Profile and Articles

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1). Banners Vs Text Ads

( The Debate Continues... )

Banner ads or text ads which are the most effective? The simple reality is BOTH are effective. It’s how you use yo

2). The Power of the Press Release - Generating Effective Media
Producing an effective press or media release is one of those tasks that initially seems quite straight-forward – that is, until you actually sit down

3). The Power of the Testimonial - Making the Most of Your Custo
You have just completed a major sale for one of your best customers, and they’re not just satisfied with you, your company, your products and your ser

4). The Power of the Proposal - Preparing Winning Tender Package
The opportunity of a lifetime has found its way to your organization in the form of a Request for Proposal (RFP). You share the RFP document with the

5). The Power of the Newsletter - Solidifying Customer Relations
You’ve worked hard to gain your customers’ business and want to explore ways to strengthen your relationship with them while informing them of importa