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Ron Wilkinson Profile and Articles
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1). Pizza Operators are Making Dough Grow
Competition within the Pizza Industry is fierce! The number of dollars that the customers, in your market area, are going to spend is limited. To grow your business, you are going to have to take customers away from your competition. That's where a sound marketing plan comes in.
"After all these years, it's nice to reinvigorate your love for your business.
2). A 56.8% Increase in Sales After 9/11
2002 wasn't a good year for many restaurants. The September 11th attack on the Twin Towers really hurt sales.
But rather than make excuses, Jeff Mohler of the Marblehead Grille and Chowder House in Easton, PA decided to take the offensive. He began focusing on Neighborhood Marketing part way through the first quarter of the year. 2nd quarter results showed a 24.
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