Allyn_Cutts Profile and Articles

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1). The Unbelievable Facts: You Can Beat The Competition By Raising Prices!
Hey, that got your attention! You're probably sitting there with a raised eyebrow, and thinking... "Yeah, right!" Everybody knows that you have to have the best prices in town to be competitive... or do they?

Think about this... when you go to a Ford dealership mechanic do you expect to pay more than if you take it to the repair shop on the corner? Of course you do.

2). 7 "Quick Fixes" Every Marketer Needs To Know About
When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change. The next time you're up against a brick wall, try implementing these techniques into your marketing campaign, and watch those blues disappear!

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3). 6 Ways To Guarantee Record Breaking Holiday Sales!
Winter smells fill the air, cool breezes send the geese on their way, and frost steals the color from fall leaves. Yeah, it's that time of the year again. We get out our winter clothes and head for the malls. Shopping and the holidays go together like a hand in a glove. The question is, how many of these holiday shoppers will you woo into your store? Let's look at some sure-fire ways to catch the attention of shoppers and set record profits this holiday season.

4). 4 Steps to Unbeatable Advertising
1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They're not afraid to ask for an extra discount.

Yep, don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance! Even if you're already getting a discount, ask for a bigger one.

5). 3 "No Sweat" Tactics That Ban Customer Buying Objections
There are a lot of excuses floating around about why people don't buy. Maybe you've heard some of them: it's too expensive, it's not at the top of my "must have" list right now, or even when a deals too good to be true... it's too good to be true. Customer objections are more easily overcome than you might imagine. Let's take a look at 3 simple ways to wipe out those objections.

6). 3 Hot Tips For Building Trust And Increasing Sales!
How many times has it happened to you? You walk through the doors of a place of busineess and here he comes - perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself... "Yeah, right!"

The distrust between consumer and salesman is a longstanding feeling.

7). The Top Ten Marketing Tips You Don’t Want To Overlook
1. Combine Emotion and Logic
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you’ve made a sale. It isn’t until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.

8). 3 Easy Ways To Crank Up The Sales Volume
1. Supersize It!
Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonalds. You've been there... you pull up to the window, place your order and they always say... "Would you like to supersize that?"

What bugs me is that I instinctively say, "Yes!" After all, for a few cents more I'm getting nearly twice the amount of fries and beverage.

9). 4 Tried and True Techniques To Create Loyal, Life-Long Customers
Let's be honest... everybody knows that people are in business to make money. Yeah, customer's know you've got our eyes set on making a profit, but they still want to believe that you are in business for more than just their money. Do your customers know that you really care about them? Here are 4 "tried and true" techniques to show them you care.

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10). 3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace
Let’s face the facts... old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace. Hey, this month’s hottest techniques and information will be obsolete in six months. Now, I’m not saying that old marketing principals can’t be upgraded and incorporated successfully, but as a rule marketers have to stay on top of the latest marketing trends.

11). 4 Power-Packed Techniques To Stimulate Customer Buying
What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. On the other hand, a healthy growth in sales means an increase in profits. Yeah, we business owners spend a lot of time watching for signs of growth, and plotting to make it happen. Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business.

12). 3 Plans to Expand You Business That You Don't Want to Miss Out On!
1. Find Your Niche
Chances are, you already have a target audience that you are marketing your products to. Let's face it, you're probably looking for ways to increase your market audience and profit...or you probably wouldn't be reading this article. Here's the real facts... you don't have to find a wider audience to increase you sales.

Have you noticed.

13). 4 "Sale Thieves" You Need To Be On The Lookout For
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing... customers have the power to decide whether or not to buy your product.

14). 3 Proven Methods For Turning Away Customers and Losing Money
Are you your own worst marketing enemy? Hey, I'm sure you wouldn't intentionally turn customers away... but we all make mistakes. In the following article you'll find some tried and true ways to lose sales and kiss your profits goodbye!

1. Distract Them
You know what I'm talking about. You've been to Web pages where there were a TON of clickable links.

15). 2 Sure-Fire Methods Proven To Convert More Customers
If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, "How do I convert prospects into customers?"

There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to.

16). Postcards: The Best-Kept Secret of Modern Marketing
What can be more effective than a brief, captivating message printed on a postcard? It's quick and easy to read at a glance. Yeah, it has a friendly feel that appeals to the emotional side of your potential customer as well. Sure they'll realize it's an advertisement right away, but it has the appearance of a personalized friendly correspondence that is pleasant and low pressure.

17). 5 Proven Ways to Waste Advertising Money
1. Yo Yo Advertising
My friend Dottie can precisely predict her sales peaks and plummets accurately...and no, she's not into fortune telling. Experience has proven that March, April, and May will bring a lot of money to her account, while September and January will put her in the slumps

Sound familiar? Have you too been caught in the vicious cycle of high and low sales volumes? Why? Most of us tend to advertise heavily while things are slow - in a desperate attempt to get customers through the door, but back off when things are hopping.

18). 7 Positive Ways to Turn Complaints into Assets
1. Be Prepared...
Let's face it...you can please some of the people all the time, but you'll never manage to please all of the people all the time. There will be unhappy customers...that's the way life is. There's not a lot you can do about it...or is there? Being prepared to take a loss to keep a customer happy may seem like poor business sense at first glance, but think of it this way.

19). 5 Keys to Capturing Prospective Buyers
Spring has sprung. The birds are singing as they busily build nests and do their mating dances. Yeah, it won't be long before the flowers bloom, and grass starts growing. You know what that means...grass needs mowing. When you parked the riding mower last fall, you knew that it would be a miracle if you could get it through another summer. You're going to need to replace old "Betsy" sooner or later, and start thinking about the features you want the next mower to have.

20). 7 Questions Consumers Ask Before Buying Your Product
1. What's the deal?
Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant surprises.

2. How do I benefit?
Let's face it... customer really don't give a hoot about who you are, your hard earned credentials or your company history.

21). Cash in on Seasonal Marketing
Every time we walk through Wal Mart or your local grocery store, we’re reminded of the upcoming season. There’s a constant supply of displays that go up… Christmas, Valentine’s Day, St. Patrick’s Day, Easter, Fourth of July… and the list goes on in a never ending cycle.

Why do stores focus so much on holiday and seasonal themes? Heck, there’s a lot of money to be made! The next time you’re twisting your shopping cart around a center aisle display, ask yourself how you can cash in on a little of the holiday bonanza.

22). Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for more information and clearly directs them to the desired info.

23). 5 Must-Have Techniques For Creating Unbelievably Productive Copy
1. Get Specific
Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change it to, "My clients increased their sales by 23.5% in the first 30 days!" Now that is kicking! It's specific and exciting.

Be sure that your claims sound believable, no matter how unbelievable they are.

24). 3 Foolproof Ways To Soar Through A Recession
Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren't available during better economic times.

1. Get More For Your Advertising Bucks
When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boon.

25). Create Marketing Magic
When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. You’re probably processing numbers, identifying markets, and looking for ways to cut costs.

Maybe it’s time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.

26). 3 Powerful Tactics That Motivate Customers To Buy
Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way relationship that grows one step at a time before it leads to the church doors. You can't rush it... you can't skip it... if you're looking for the satisfaction of a life-long commitment.

Getting to know your date, or getting to know your customer takes a little time and effort.

27). 5 Must Ask Questions to Create Effective Advertisements
Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you're ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before you advertise.

1. Who Do You Want to Target?
Is your prospective customer an avid outdoorsman who likes to hike? Know exactly who you are talking to before you start.

28). 10 Low-Cost Sales Boosters You Don't Want To Overlook
You don't have to spend a fortune to boost your sales! Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget.

1. Test and Evaluate
Have you ever wondered just how much of your advertising budget should go toward experimenting with the latest marketing strategies? Marketing gurus say.

29). 5 Winning Strategies For MLM Success
1 Find Your Niche
Sure you want everyone to benefit from the opportunity for freedom you have to offer, but face it... not everyone has an interest in extracting themselves from their comfort zone. Successful MLM marketers are willing to step out on a limb, and to change themselves. No, it's not for everyone.

Who are the people most likely to be ripe for a change? Identify your prospects, and target your marketing strategies toward them.

30). 3 Reasons Postcards Are The Best Way To Advertise
When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them...

1. They're Short and Personal
Let's face it, people just don't have time to sort through a lot of advertisements and junk mail.

31). Ten Phenomenal Marketing Tactics
1. An Ounce of Prevention...
How often do fads come and go? Sometimes they're here today and gone tomorrow...other times they're here to stay. Yeah, the problem is that it's pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade. Just look at the Internet...how much has it impacted marketing techniques in the last decade? Yep, you need to safeguard against unexpected whirlwinds that sweep the market when you are planning your marketing strategy.

32). 3 Foolproof Ways To Outsmart Your Competition
Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.

1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors.

33). 3 Effective Tactics Every Business Should Implement
Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big.

34). 3 Must-Have Strategies to Stay on the Cutting Edge
1. Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don't wait until your profits are plunging to start hunting for new marketing strategies.

35). Boost Your Bottom Line with a Power-Packed Headline
There’s an old saying… curiosity killed the cat. Let’s face the facts; cats aren’t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example… headlines!

Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper.

36). How to Find Those Hidden Markets
Marketers are always looking for low-cost ways to boost sales volume and profits...it's in their blood...part of who they are. Yeah, they can't resist the urge to find, explore or invent another method to increase the value of their business...and most of them know that there are hiddenmarkets all around - just waiting to be discovered.

How do you find those hidden markets?
How many hidden markets are perched right under your nose? .

37). How to Find Those Niche Markets Your Business Can't Afford to Overlook
How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?

When I say niche markets, if small businesses, nurses, or homeowners comes to mind.

38). Market Testing: The Key to Advertising Success
Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!

Think about it... how much profit is your advertising campaign.

39). 3 Must-See Keys For Expanding Your Business
1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions!

We all know that two is better than one. The dramatic end results will be an effective and cost-cutting advertising venture the nets both of you a nice profit.

40). Creating Power Phrases is as Easy as 1, 2, 3!
Simple phrases can carry an impacting wallop! The key...keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them.

Let's face it, we make emotional decisions about our purchases and then look for the logic to back it up. Hey, even the logic makes us FEEL like we've made the right choice! Yes, we'll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes.

41). Innovation: the #1 Skill for Success
Successful people come in a variety of shapes and sizes. Have you ever taken a good look your “business heroes?” They might look like they just stepped off the runway of a modeling agency, or they might look like a windstorm dropped them in a rumpled and mismatched heap.

Appearances and personalities don’t define the perfectly successful businessman, but there are a few things they all have in common.

42). The Explosive Benefits of a Natural Market
Last year a local gentleman opened a Mexican restaurant in our area. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees are Hispanic as well. When you walk through the doors, you feel as though you’ve stepped into another culture.

Six months later, this same gentleman opened up another restaurant on the other side of town.

43). 4 Secret Selling Techniques You Must Implement
1. Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don't wait until your profits are plunging to start hunting for new marketing strategies.

44). 3 Elements That Make Your Ad Successful
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying.

We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we're totally honest we'll have to admit that would could've got by without it.

45). 3 Marketing Tactics That Will Send Your Sales Through The Roof
When the tide comes in, all boats in the harbor go up... the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, there are some business that just seem to weather the tough times with grace, not really affected by recessions.

46). Dramatic Advertising That Sells
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.

Let's face it... consumers are emotionally driven. They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase.

47). Hit The Jackpot With Customer Complaints
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...

Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know.

48). Create Fireworks with Your Call-to-Action
Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it’s the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring to mind a sense of power and impact that finishes off a great day.

Why not take that concept and include it into copywriting for your next direct mail campaign? The three most import aspects of any sales letter/flyer/postcard are:

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49). 3 Secrets to Knocking Out Big Competitors
Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count.

I’ve got good news! Sometimes the little guy wins. Heck, it isn’t easy and sometimes it’s a close call, but little guys do win and when they do… victory is sweet!

What can you do when you’re being threatened by the bully down the street?

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50). Postcards: The Unbeatable Vehicle For Driving Traffic to Your Website
Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today's professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art the jumps off the page, and quality design spell out new, modern and cutting edge marketing tools.

The great thing about the postcard is that.

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