Shannon Cherry Profile and Articles

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1). Secret Interview Tactics of Journalists
How you can make the most of your interview time with a reporter.

2). Are You Piggybacking?
When a current event happens, reporters need to cover it – and they are always looking for someone to interview about it. Learn the art of piggybacking using current events.

3). Be a Star with Free Publicity
Learn some low cost techniques to gain publicity for you and your business.

4). When It's Cold Outside, Think Warm Stories for Free Publicity
A good publicity seeker knows that when the weather turns colder, it's time to pitch those warm weather stories to magazines and other media outlets.

5). Creating Copy That Attracts Customers.
Learn to write prose that keeps customers buying.

6). Are You Making These News Release Mistakes?
7 tips to avoid the circular file at an editor's desk.

7). Why a Book Signing is a Newsperson’s Nightmare
Tips for a successful book-signing event after you author and publish your book.

8). Become a Star: 10 Do-It-Yourself Publicity Techniques to Bui

Copyright 2005 Cherry Communications/Be Heard SolutionsPublic relations is popular because it is very cost-effective and it works. If you sen

9). Become a Star: 10 Do-It-Yourself Publicity Techniques to Bui

Copyright 2005 Cherry Communications/Be Heard SolutionsPublic relations is popular because it is very cost-effective and it works. If you sen

10). Gear Up for the New Year With Free Publicity
If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.

11). Get 'em Hooked on Your Book
Writing and publishing a book is only the beginning. In order to become a popular author, you need to know how to generate interest and publicity in your book.

12). The Modern Mother’s Day for Moms in Business
Entrepreneur Mom Shares Tips for Women in Business Who Have Children

13). Get the Most Out of Tradeshows
Learn how to make your tradeshows the most successful.

14). Time to Rethink Your Holiday Schedule
How to use editorial calendars to gain free publicity

15). Celebrating a Holiday? Write a Press Release
How to use press releases during the holidays to get more free publicity

16). Take Advantage of the Slowest News Time of the Year
Get more free publicity when the reporters are begging for news stories.