Sooz58, Susan R Allen, JerSooz.com Profile and Articles

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1). 3 Dental Marketing Tips To Recession Proof Your Practice
Many dentists are scared because of the looming recession. These three dental practice marketing tips will not only save your practice from falling into an economic downturn, but could make this the best recession of your dental career.

2). Are There Any New Dental Marketing Ideas Left?
Are the new dental marketing ideas out there really new, or are they just rethinking old ideas. In this article, we look at how the message, market, and media can be modified to create new dental marketing to get you new patients.

3). Ask The Dental Practice Marketing Expert: How Do I Build Credibility With My Dental Advertising?
Building credibility in your dental skill and dental practice is something very few dentists consider in their dental marketing plan. Here are the 5 rules every dentist should implement in their dental marketing strategy to immediately build credibility in their practice.

4). Attract New Dental Patients With Third Party Endorsements
Let others do the talking. People will believe their peers and/or local celebrities before they will believe you. You just need to give them something to talk about.

5). Attract New Dental Patients... And Keep Them
Yes, as a dentist, you are in a service industry. You provide a valuable service to patients, and they undoubtedly appreciate it. However, in order to keep these patients from leaving your practice forever, after only one treatment, you need to do more than just service them.

6). Comfort. The Internal Dental Marketing That Patients Will Truly Appreciate...
The biggest thing stopping people from going to the dentist is fear. Fear of needles. Fear of drills. Fear of pain. What are you doing to alleviate that fear? Just do something to make patients more comfortable and they will be sure to tell others of their experience.

7). Creating "Lift" With Your Internal Dental Marketing
Asking your patients for referrals is a good way to get referrals, but when you create lift, you truly create an easy and simple way for your patients to send you referrals.

8). Creating Multiple Streams of New Patients
One is the loneliest number... especially in marketing. If your ONE marketing concept goes belly-up, what will happen to your new patient averages? Create multiple streams to keep your new patient flow stable.

9). Dental Advertising, What Demographics Should I Mail to?
When deciding who to mail your dental advertisments to, think about more than what the patient looks like and/or what they do for fun. Think about the type of person that can afford your service and whether they would be able to get to you easily.

10). Dental Internal Marketing Systems - The Follow-Up
Be sure that with every phone call that your dental practice receives, a name, phone number, and address are extracted from the caller. Without all of this information, you may not reap all of the benefits possible.

11). Dental Office Marketing - Do It For Your Patients, Not Yourself
Your dental office marketing should be created to attract new patients, not to impress the other doctors in the area. Are you selling yourself? Or just showing off?

12). Dental Practice Marketing - Sell Anything to Anyone
Throw everything you thought you knew about marketing out the window. There are only three things that motivate people to buy. Use all of these things to get new dental patients in the door.

13). Dental Practice Marketing, Creating Direct Response Advertising
A 4-part system - Attention, Interest, Decision, Action - designed to help you create effective direct response advertising for your dental practice.

14). Dental Practice Marketing, Email Rules of Engagement
Create emailing rules for any staff-member in your dental practice that has access to the internet and your patients. Do it to protect your practice from possible bad publicity.

15). Dental Practice Marketing, Take a Look at Who is Doing it Right
Take a look at a these real-world examples of companies that have done something right when it comes to their marketing efforts. Though, they are not dentists, there is something to be said about these concepts. Take a moment to think about how you might do something similar in your practice.

16). Event Based Dental Marketing - Take Notes on This One
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.

17). From a Dental Marketing Consultant, How to Handle the "Slow Down"
Be prepared for anything. Whether for a crisis, or a minor lull in business, have a plan. Dental practice marketing is an ongoing effort that may save you.

18). Kids Internet Safety and MySpace - Be Careful!
Kids Internet Safety - Be Careful!

The Internet and Computers are becoming a necessity in our homes. Nearly everything we do be it registering a new appliance, paying bills, finding a movie, restaurant or an amusement park for location and hours, is easy online. Why "let your fingers do the walking" in the yellow pages as the phone book companies used to say, when you can find it with a few keystrokes and click of the mouse online?

Becoming computer literate is a must say California education standards.

19). Lose Any Potential Patient, Attributable to Poor Practice Management
If you are unaware of the etiquette being use on your dental practice phone lines, you might not realize that you could be getting a lot more new patients. You could also have a lot better patient retention if telephone conversation between your staff and patients were more professional and accommodating.

20). Military Planning Procedure For Your Dental Practice Marketing
Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much more competetive and much more successful.

21). Practice Management for Dentists - Why Your Patients Leave
It takes two seconds to make sure you give your patients the care they deserve. Are you taking this necessary step to ensure their continued happiness?

22). Practice Management for Dentists, Develop a Unique Selling Proposition
"All dentists are the same." As a dentist, does that make you cringe? It should. If your practices bears a striking resemblance to the practice down the street, what makes you think patients are going to come to you rather than to them? Be different!

23). Public Relations to Attract New Dental Patients
Get involved. Show your neighbors that you care about them and they will appreciate your presence in their community. Make this a continuous part of your dental practice marketing.

24). Signage and Your Dental Practice Marketing
If your customers can find you, they are much more likely to show up for their appointments. How is your visibility? Your dental practice signs are vital to your patient traffic.

25). The 7 Business Success Secrets To Build A *Booming* Referrals-Based Dental Practice
Everyone who desires a self-promoting practice should know these seven things about dental marketing. These 7 dental marketing ideas are the building blocks for successful referral based dental practices everywhere. Combining new dental marketing ideas with proven internal dental marketing systems is the key to growing any practices new referral patients.

26). The Best Internal Dental Marketing Advice - Take Care of Your Best Patients
All of your patients are important. They all help make your dental practice successful. However, it is still very important that you know who your best patients are and treat them as such.

27). The Shocking Truth About Internet Dental Marketing And Why Many Fail
Internet dental marketing is a hot subject, but many dentists fail to see all of the possibilities the internet provides. When considering a dental marketing website, always look to take the visitor to the next step.

28). Your Dental Practice Marketing Grunt Work
Whether you are opening a new practice or experiencing a decline in local traffic, it may be necessary to endure a little grunt work. It might not be much fun, but it could very well be the things that keeps your practice going.