Stephanie Diamond Profile and Articles

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1). Launching A New Product On Your Website: 5 Things You Should Never Do
You’re launching a new product online and you’re expecting success. You’re excited and happy. But, unless you’ve done some preliminary planning, you may fail, even though your product is a strong one.

2). Online Business Owners: Five Steps to a Holiday Gift You Give Yourself
No matter how large or small your company is, online business owners need to take a step back and evaluate their business. It’s a gift you can give yourself at this time of year. Your business is only as good as the strategy and tactics that support it.

Many of my customers resist this, especially at holiday time. I believe this is the best time to see where you are and where you’re headed. Holiday time can be emotional. While your feelings are on the surface, it’s a good time to do some valuable thinking about your business.

3). Your Newsletter Marketing Strategy: Five Things to Consider
Sending out a monthly newsletter takes a good deal of effort. You need to determine your goals and how to measure them, prepare your mailing lists, develop content, and make sure everything is delivered correctly. Can you confidently say that you are generating justifiable revenue from this effort —or are you sending out a newsletter because everyone else does?

4). Increase Your Online Revenue by Narrowing Your Target Market
Does the idea of narrowing your target market scare you? If you’re like thousands of other online business marketers, the answer is yes. But you’d be wrong.

5). Online Marketing: Five Principles That Help You Succeed NOW
I have been working for Internet companies since 1994. First at America Online and now in my own marketing and design business. The only online marketing rule I adhere to is that things are constantly changing. That could make marketing difficult. To keep moving forward, use the following five principles.

6). Take Action: Create a Website Strategy that Generates Revenue
Why should you care about your website strategy? Wouldn't it be easier just to put up a website and hope you hit on something that makes you money? If you're like hundreds of thousands of other online business owners, that's probably what you did. But now it's time to re-assess the results and develop a strategy that will increase revenue consistently.

7). Selling Products Online: What’s your story?
I know that you’re excited about the products you sell online. But do you communicate that excitement to your customers? Based on the bland product pitches I see everyday in my marketing and design business the answer is clearly no.

8). Five Online Marketing Tactics Every Business Should Use
Every online business strives to make their website unique. In my experience, there are five fundamental tactics that every online business should employ. Some are intuitive, some are not. I have found that businesses find several of them ‘inconvenient’ and choose to ignore them. Review the list and see if you are guilty of avoiding a useful tactic.

9). Creating a Landing Page Campaign: 7 Things to Avoid
Do your ads create buyers? You're only as good as your campaign strategy. If you don't have a strong online landing page for your print and online ads you are missing the essential ingredient that turns visitors into customers.

10). Online Marketing: A Busy Person’s Guide
Managing your online business is a full-time job. Unfortunately, most people have other responsibilities that prevent them from devoting all their attention to e-commerce. If your time is limited, there are five things you must do to keep your revenue flowing.

11). Leading a Website Redesign Team: Things Non-Technical Managers Should Know
Are you a marketing person or general manager who has been put in charge of your company’s website redesign? If so, you’re in good company. A majority of the website redesigns being done today are not led by web professionals.