Susan Harrow Profile and Articles

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1). Anne Lamott Style Storytelling
The best stories are about truth telling or truth twisting. They have 6 common elements.

2). 3 Ways To Become A Media Bimbo
Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing.

3). Create a TV Pitch Letter
How do you pitch a winning show idea to producers? Let me show you how.

4). Oprah! Appear On The Oprah Show In 10 Easy Steps
Who wants to be on the Oprah Winfrey Show? Almost everyone. Ambitious authors, business professionals, and charity organizations have aspirations to be on the show that's seen in 111 countries worldwide. But very few of them make it on to the show. And once they do their appearance can either be a bomb or a boon for their business.

A number of my clients have been on the show and had almost nil happen in terms of fame or fortune.

5). Earn $100,000+ For Your Book
Every writer fantasizes about getting that big fat advance so they can take a little dream time, write, relax, or put their kids through college. But what most writers don’t know is it takes a heck of a lot of work to get to the point of being worthy of a publisher handing you the equivalent of the golden egg. Whether you’re a doctor with the latest get thin quick diet or a mom who has a foolproof way to turn brats into angels, you must be willing to do the work-alot of it.

6). How you Can Sell Yourself Without Selling Your Soul
A woman said, *I'm bad at selling myself. I think that the only thing I'm good at is selling myself short.* Many of us are. But that can change.

7). QVC Infomercial: Star in a Famous Person's Infomercial
Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins t

8). Turn Media Interviews Into Sales
Many people don't understand what soundbites are. They don't know how to create soundbites that sell. They don't know that it's not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won't bring in the kind of results you're looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees.

9). Pixar's Joe Ranft's 2 Rules For Living
Joe Ranft knew how to live. Considered the heart of Pixar's films his sense of humor and gift for storytelling were legendary throughout the industry and throughout the world. How can you apply his life lessons to promoting yourself, your product, business, service or cause? Storytelling is key along with two others.

1. The journey is the reward.

I want it now.

10). Become an Eook Author
What is an e-book?It's just like a paper book except for a few differences.You write your book in a word processing program likeMicros

11). Illegal Fruit: The Miraculous Mangosteen
Mangosteen has been know for its healing properties and delectable flavor for centuries. You might ask what are these properties.

12). 4 Tips For A Successful Interview
How to prepare so you can have a successful radio interview.

13). QVC Infomercial: Star in a Famous Person's Infomercial
Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins t

14). Make Big Money On Your Book - 10 H*O*T Tips
Wouldn't it be nice to write a book, get paid handsomely for it and be considered a top expert all at once? It's possible--if you know the rules.

1. Study the publishing industry.

Today celebrity books rule. Books that catch a quick trend come in second. Take chick lit, for example. Nobody cared about hip books for women ten, or even five years ago.

15). 8 Ways to Be a Great TV Talk Show Guest
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16). 5 Things to Do That Guarantee You'll be Ignored

17). The Bible, Testosterone and Luck: How to Give Your Radio Audience Sex and Spirituality
Good stories tend to live on in the imagination and get retold over and over again. What makes a story *hot*?

18). 5 SECRETS COPY-WRITING PROS USE TO CREATE HEADLINES For

By Susan Harrow Media Coach & Marketing Expert

The first thing a producer sees is your headline. If you don't capture their interest in your f

19). 7 Tips To Become A Star Tv Guest
How one expert made a splash on CNN'S Paula Zahn Now, and how you can, too

Cosmetic surgeon, Dr. Robert Kotler's New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here's what happened next.

1. Map out the segment with the producer

*I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer.

20). 5 Ways to Use Soundbites Skillfully

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21). 5 SECRETS COPY-WRITING PROS USE TO CREATE HEADLINES For

By Susan Harrow Media Coach & Marketing Expert

The first thing a producer sees is your headline. If you don't capture their interest in your f

22). QVC: Star in a Famous Person's Infomercial
Being a part of an infomercial can bring you opportunities you never even imagined.

23). How to Pitch Your Products and Services During a Crisis
Effectively promote your products and services during a crisis, for all the right reasons.

24). Learn the Secrets of Radio Interviewing
Top tips on making a success out of your radio interview.

25). 5 Ideas to Create Your Own Website Infomercial--with the Infomercial Toolkit
How to use the web to spread your word with an infomercial.

26). 5 Ways to Use Soundbites Skillfully

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27). Become an Eook Author
What is an e-book?It's just like a paper book except for a few differences.You write your book in a word processing program likeMicros

28). Avoid the 5 Biggest Media Interview Mistakes
Tallulah Bankhead described working on television as *likebeing shot out of a cannon. They cram you all up withrehearsals, then someone lights

29). PR Trump Style

If anyone knows how to toot his own horn it's Donald Trump. How does he get away with it? How can you follow in the footsteps of his success?

30). 5 Publicity Secrets of Celebrity Stars
What the biggest publicity myth is and how to avoid it.

31). I Didn't Mean to Say That!: Five Ways to Handle A Hostile Interviewer
How to stay on track when an interview starts to heat up.

32). Do it Yourself PR: Do You Matter?
Shortcuts for the do it yourself campaign.

33). 5 Secrets Copy-Writing Pros Use To Create Headlines
Discover how to create winning headlines to promote your products and services.

34). Avoid the 5 Biggest Media Interview Mistakes
Tallulah Bankhead described working on television as *likebeing shot out of a cannon. They cram you all up withrehearsals, then someone lights

35). 4 Secrets To Becoming A Guest On Top Tv Talk Shows
The phone rings. You hear an authoritative voice say, *Hello, I'm the producer of...Good Morning America or Oprah, or Larry King Live* or any other top talk show, you name it. This is your big moment, the break you've been waiting for. After you catch your breath what do you do?

Producers make an instant assessment of you in thirty seconds--or less.

36). 5 Steps to Write an Irresistible Tip Sheet
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37). Double or Triple Your Income as a Consultant or Coach
One way to begin is to speak at the Learning Annex or other Adult Learning Centers. They can be a lucrative place to start a consulting practice--if you know how to work the system.

38). 4 Tips to Get on Top TV Talk Shows
An excellent example of how timing and persistence can influence your career.

39). How To Be A Corporate Spokesperson: And Get PR For Yourself, Your Product, Service Or Cause
If you've ever thought that you'd be a great spokesperson for a product that's a must have for you, your family or your colleagues, spokespersondom may be for you. Let's find out

40). 5 Steps to Write an Irresistible Tip Sheet
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41). PR Trump Style

If anyone knows how to toot his own horn it's Donald Trump. How does he get away with it? How can you follow in the footsteps of his success?

42). What *Queer Eye* Can Teach You About The Media
1. Show your passion.

The Queer Eye Boys are into what they do. You can tell. Their show has such a different feeling than the spin-off *Queer Eye for the Straight Girl* which lacks chemistry and authenticity. The synergy between the hosts and guests comes through when you connect to the host and audience through your passion. Things come alive. I hate that saying, *If you can't be sincere, fake it until you can.

43). Get A 6 Figure Book Advance
It's the dream of 81% of the population to write a book. No matter how many times people tell you how difficult it is to do, nearly everyone wants to do it. There hangs a certain romance around writers. I think it's a kind of nostalgia or grieving for some forgotten part of ourselves. We long to return to a place where magic and imagination are revered.

44). What Your Press Release Has in Common with Hurricane Katrina
Like storms, it pays to be prepared yourself when planning your media coverage.

45). 5 Professional Secrets to Make Your Radio Interview a Classic
Want to be remembered long after your interview? Here are some tips to show you how.

46). 8 Ways to Be a Great TV Talk Show Guest
Word count: 588***Permissions***You have permission to publish this article in its entiretyelectronically, in print, in your ebook