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Turtle Herb Estate Profile and Articles
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1). 11 Key Steps to Developing an Effective Advertising Plan- from a South African Perspective
Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Generally a good advertisement should attract attention, develop interest, describe the product or service, convince the reader and get action.
2). 3 Types of Capital Investment for your Business - from a South African Perspective
Capital is normally required for three possible applications, namely:
1. Fixed Capital:
Fixed capital refers to your business needs to buy fixed assets. This means that you need the capital to buy things like buildings, machines, computers, vehicles and furniture. These items are normally purchased for use in the business and not for resale. The purpose is to generate sales.
3). How to Save Wild Medicinal and Culinary Herbs - from a South african Perspective
Of the 250,000 species of flowering plants that populate the globe more than 20,000 are recorded as herbs. Certain mosses and fungi as well as seaweeds have herbal properties. For centuries herbs have been harvested from the wild and used as part of daily rituals and ceremonies. Knowledge of where to find herbs and how to harvest them have been handed down from generation to generation.
4). The Main Purpose of Advertising from a South African Perspective
The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims:
To inform To persuade and To remind
One of the most underestimated points is to REMIND. The cost of advertising is extremely high. One may therefore wonder if it is not a waste of money to advertise a product which is widely known and which has a good slice of the market.
5). Ethical Advertising or Not? PART 2 from a South African Perspective
In an article by Ted Lampert,President, Children Now "Childhood obesity fueled by marketing tactics" in the San Francisco Chronical April 27 2005.
"Every day our children are bombarded with advertisements -- quite often for products that are harmful to them. Each year, the average child sees about 40,000 commercials on television alone, according to communications professor Dale Kunkel of the University of Arizona; the majority of ads targeted at them are for candy, sugared cereal, soda and fast food.
6). Is Your Advertising Working? - from a South African Perspective
How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from.
Keeping good records of customers will help to expand your marketing ventures. Where they are buying, how did they get to know about your products or services these are questions you need to be asking yourself.
7). Advertised Products Versus Perception from a South African Perspective
A South African publication revealed that South Africa's top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands home.
What's being advertised and what's being delivered are two totally opposite things. Customers have been left by the way side reeling at the fact they have just been coned in many instances.
8). 20 Reasons Why the USA has a Vested Interest in Israel - from a South African Perspective
The Middle East has been growing date palms for centuries. The average tree is about 18-20 feet tall and yields about 38 pounds of dates a year.
Israeli date trees are now yielding 400 pounds/year and are short enough to be harvested from the ground or a short ladder.
Israel, the 100th smallest country, with less than 1/1000th of the world's population, can lay claim to the following:
The cell phone was developed in Israel by Israelis working in the Israeli branch of Motorola, which has its largest development center in Israel.
9). 14 Places to find Great advertising Ideas - from a South African Perspective
Creating great ideas is not a very difficult task to overcome, you may say " .. But, I do not have a creative bone in my body". All I can say to you is open your eyes, think out the box and generating ideas will literally fall into your lap. People often ask me how I am able generate so many ideas on so many advertising levels. Most of my thinking is based on a technique called 'Forced Connections' which i spoke about in a dashboard article (Creating Advertising Ideas from a South African Perspective) not so long ago.
10). A Different View on Pricing - From a South African Perspective
A business researching and developing a new product normally designs it first and the estimates the cost to determine the final price. If the cost - and the resulting price - are too high, the product will go back to the drawing board for more revisions, delaying the introduction of the new product.
The Japanese approach is to start with a target cost based on the price that consumers are most likely to accept; then the designers and manufacturers engineer the product to meet that target.
11). 8 Pricing Tips for Advertised Products: Art or Science or Both? From a South African Perspective
The law of demand states that the quantity of a product demanded decreases when the price of that product increases. So when the BMW manufacturer raised the price of their cars over a two-year period, sales should have dropped off. Right?
Not exactly. This strategy helped incredibly for BMW sales in South Africa. To keep sales from slipping BMW actually raised the prices in an effort to take on a more upmarket image.
12). Cultivating Medicinal and Culinary Herbs on my own farm - from a South African Perspective
My knowledge of herbs and herb uses is pretty good, but growing them that's a whole new ball game. I discovered that i could not really rely on the seed suppliers or the educated experts to give any input on how to grow herbs, by that i mean their knowledge comes from having grown plants in extremely controlled environments. Just as someone would learn the theory about being a heart surgeon the practical side requires something special.
13). Are you Ready for start-up financing 8 cons & 5 pros - from a South African Perspective
Almost every entrepreneur has a start-up financing horror story, how the banker giggled while reviewing the business plan. Because of experiences like these, entrepreneurs often assume that lenders and investors lack either money or good business sense to know a good deal when they see one. But the real reason that most entrepreneurs cannot get financing for their new business is they are just not ready for the money.
14). Are you Ready for start-up financing The Marketing plan - from a South African Perspective
Marketing Mix:
1. The product and service to offer your customers.
2. How you will make your products available to your customers.
3. How you will communicate the benefits of your products and persuade customers to buy them.
4. The price that you will charge your customers.
This is called the marketing mix. It consists of everything you can do to influence the demand for your products or service.
15). Lemon Balm - A Nerve Tonic Compliments of Nature - from a South African Perspective
This sweet smelling herb is a proven nerve tonic that has traditionally been used to lift the spirits and was even believed to encourage longevity. The 17th century herbalist John Evelyn wrote "Balm is sovereign for the brain, strengthening the memory and powerfully chasing away melancholy." That's why it is also regarded as an excellent herb for students of all ages.
16). Using Herbs With Safety in Mind - from a South African Perspective
Herbs are not just small, green, leafy plants that are used to flavor food dishes. Plants, including huge trees to fungi and seaweed have herbal properties and their uses are just as varied. Herbal properties can be found in varying degrees in everything from the plants roots to its seeds. One part may be edible and the other may be extremely toxic, while certain herbs must be used when fresh and others are best when dried.
17). What is a Herb?- From a South African Perspective
All plants are classified according to their relationships. Relationships are established by shared characteristics, especially of reproductive parts. The binomial system that we use today gives each plant a name in two Latinised words: the first is the name of the genus, and the second denotes the species. This classification method was largely due to the work of Swedish botanist Carl Linnaeus, later amended, is still accepted worldwide as the standard way to identify plants.
18). Creating Advertising Ideas from a South African Perspective
All opportunities are based on an idea, but not all ideas represent genuine opportunities. Creative thinking refers to the mental attitude of always trying to improve on existing designs, products and services.
Always think actively, watching television, reading the newspaper or even taking to friends will supply the mind with a flood of great and useful ideas.
19). Herbs an Illuminating History - from a South African Perspective
The practise of herb-gardening can be traced as far back as 4000 years ago in Egypt. Herb growing was often associated with temples, which required herbs for daily worship and ritual. Queen Hatshepsut (d. 1482BC imported frankincense (Boswellia sacra) and myrrh ( Commiphora myrrha) from Arabia, and cornflowers ( Centaurea cyanus), poppies (Papaver spp), mandrakes (Mandragora spp), figs (Ficus spp), and lotuses (Nymphaea lotus) appear in many wall paintings.
20). Are you Ready for start-up financing The Business plan - from a South African Perspective
The focus of this article is to elaborate on the business plan and more specific how to draw up your business plan. But what is a business plan? Your business plan is your first step towards a successful business. it should therefore reflect your objectives for your business.
The following suggestions for your business plan should be kept in mind:
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21). Ethical Advertising or Not? PART 1 from a South African Perspective
These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily enough, the more consumers find it appealing, get suckered in and after its too late realise the consequences.
22). Advertising Market from a South African Perspective
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.
Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets.
23). 15 Effective Tips for Advertising and Marketing through the Mail - From a South African Perspective
Although many of the best-known catalogues come from large companies, the mail-order business presents incredible opportunities for small businesses with the right blend of products, marketing strategies, prices and target customers. To compete successfully the entrepreneur must target a specific market. What does it take to succeed in the highly competitive mail-order industry?
The following guidelines should help:
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