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Verna Jill Jabat Profile and Articles
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1). A Beginners Guide to ISP Inbox Delivery
We’ve discussed blacklisting, I wanted to spend some time looking at where the rubber hits the road for email delivery: the ISP inbox.
Let’s be very clear about this for consumer facing campaigns there are 4 major ISP’s that manage the majority of consumer inboxes.
• MSN/Hotmail
• Yahoo Mail
• AIM Mail
• Gmail
What Does this Mean?
Basically unless each of these mail platforms relays your message to the primary folder, your email campaign is far from optimized.
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