1). Five Secrets of Writing Great Sales Copy
Why are you reading this sentence? I’ll bet you a steak at Ruth Chris it’s because of theimplied promise of the title. That promise – that
2). How to Profit From Fear and Greed
reed and fear may be just a couple of the more unsightlyblemishes on the underbelly of the human psyche. But they'realso two of the greatest a
3). "How to Create a Great Electronic Resume"
After creating the perfect resume, you then need todistribute it. You'll likely be sending some professionallyprinted hard copies, especially
4). How to Harness the Real Power of the P.S.
Should your sales letter contain a P.S.? If you aren’t using one, you’re probably leaving money on the table. So the short answer is “yes.” A
7). "7 Deadly Cover Letter Writing Sins"
Don't start off your job search with one (or more) strikesagainst you by committing any of these common cover letterblunders. Each is easy to
8). Such a Tease
The "teaser" on the outside of a direct mail envelope ismuch like the subject line of an email. It's only purpose isto get the reader to open
