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castillion Profile and Articles
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1). Managed Link Strategies - The Page/Brin Effect
Improving your websites rankings in search engines requires an effective link strategy.
In the development period of Google's existence, its founders, Larry Page and Sergey Brin, were burning the midnight oil trying to discover a way to determine the importance of a web site.
The concept they arrived at is now known as link popularity.
The basic idea is simple: If web site "A" has a lot of other web sites linking to it, then all these llinking sites must think that web site "A" is important.
2). Article Writing – The Midas Touch of Link Strategies
Everyone in the SEO community is aware of the power of having an effective link building strategy, but since recent updates at Google took place the playing field has changed.
More emphasis is now being given to one way incoming links, and far less value for reciprocal links. The big question is: “How can I get a good crop of one way links?”
By far the easiest way is to write articles for publication on websites.
3). Linking Strategies – Myth busted
Since Google’s Jagger update, during 2005, the internet has become a fermenting ground for pundits advising us on how and why we are going to be penalised by Google if we continue using tried and tested techniques that previously worked well.
Most of this advice is pure mythology. So, it is time to examine these myths and discuss why they are myths.
4). Search Engine Keywords Selection
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to
provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the Internet.
5). Improve Your Google Ranking – Full SEM Techniques
It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.
SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website's ranking on Google, Yahoo and MSN and other major search engines.
6). Search Engine Marketing – The Full Package
After conducting extensive research I have come to the conclusion that there is a great deal of misunderstanding surrounding the subject of Search Engine Marketing. The greatest misunderstanding is in confusing the terms Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).
One would think that those individuals claiming to be SEO experts should be knowledgeable about the subject and recognize the clear distinction.
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