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davidsmith Profile and Articles
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1). In-Game Advertising: Get Your Brand in the Game!
Looking for a new, innovative way to reach your target audience and increase brand awareness? In-game advertising may be the answer.
According to a Nielson Interactive Entertainment study conducted in the fall of 2005, television viewership among men ages 18-34 has declined 12 percent, while this same audience spent 20 percent more time with video games.
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