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ezimedia Profile and Articles
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1). The Advantages of Using Directories to Build "Link Pop"
Link popularity, often called "link pop," can be a tricky thing. In the good old days, search engines determined a site's page ranking by the number of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site's text, the site would eventually gain a very high page ranking.
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